September 25, 2020

AI- OPENERS #1: “AI neemt onze banen over”

Welkom bij onze eerste aflevering van AI-Openers; nieuwe openingen en inzichten voor waardecreatie met AI. Iedere vrijdag willen we jullie meenemen in de actualiteit rondom Artificial Intelligence door middel van een recent artikel, gebeurtenis of case en hierbij onze ervaringen te delen. Meld je ook aan voor de webinar van aanstaande donderdag 1 oktober over […]

Demand Forecasting

September 7, 2020

6 Pitfalls to avoid in AI Demand Forecasting

Demand forecasting is the field of predictive analytics that incorporates the process of estimating the customers’ demands by analyzing historical data. All the indicators and demand forecasting models that we used previously simply help us to make better predictions about what will happen. In this article, we would like to discuss the 6 most common […]


August 14, 2020

How To Price Your Products: 5 Most Common Strategies

Pricing strategy is the method of placing value on a product or service and is the result of a complex set of calculations, research and understanding, and risk-taking ability. It takes into account amongst others segments, market conditions, competitors, trade margins, input costs, consumers’ ability to pay, production and distribution costs, and variable costs. It […]

Demand Forecasting


July 23, 2020

How seasonally sensitive is your market?

For active SYMSON users it was probably already known, but from now on it is also possible to include seasonal sensitivity in your price / demand forecast analysis. Effective seasonal pricing can impact your cashflow and demand. Many traditional and e-commerce businesses are seasonal, and this seasonality will affect different industries in different ways. Seasonal […]

June 18, 2020

The Unbeatable Plan for Post-Corona Growth

Coronavirus (COVID-19) has changed our experiences as customers, employees, humans, and citizens. Now, it is changing the buying habits of consumers and also speeding up the changes in the consumer goods industry. With these new habits and behaviors, organizations have an excellent opportunity to shift their traditional commerce to digital commerce by expanding existing services […]

Demand Forecasting


May 20, 2020

Is Augmented Intelligence the future of Artificial Intelligence?

Building the super intelligent and hyperlearning organization. At SYMSON we are big believers in bringing the human- and machine perspective together. We like to try and build technology that gives organizations superpowers, rather than replacing them. The phenomenon to bring human- and machine knowledge together to solve problems is called Augmented Intelligence. In this article […]

May 14, 2020

SYMSON Pricing vs Competition

There are many solutions in the market that can help you with pricing. We’ll help you choose the right solution, even if it ends up not being SYMSON. We know choosing a proper solution can be hard, so in this article we want to help you in this decision.  We know each use case is different, […]

Demand Forecasting

May 11, 2020

SYMSON Demand Forecasting vs Competition

There are many solutions in the market that can help you to forecast future demand. We’ll help you choose the right solution, even if it ends up not being SYMSON. We know choosing a proper solution can be hard, so in this article we want to help you in this decision.  Since each use case […]

April 20, 2020

Is AI (Artificial Intelligence) het antwoord op onze 1,5 meter economie?

Op dinsdag 21 april is duidelijk geworden dat we de komende periode in een “1,5 meter economie” gaan leven waarbij aan alle sectoren wordt gevraagd na te denken hoe zij hun klanten met 1,5 meter afstand kunnen gaan bedienen.  We gaan een periode tegemoet waarbij mensen mogelijk hun baan gaan verliezen en het werk zal […]

February 20, 2020

6 strategies to win with AI

These days many companies invest in Artificial Intelligence. Among all those companies, there is an exclusive group that actually generates value from AI. BCG and MIT Sloan Management Review conducted a survey among 2500 executives, concluding that 7 out of 10 companies hardly achieved any value from AI initiatives. How can that be explained? And […]


January 30, 2020

The importance of business rules and constraints in AI Pricing

Business rules have become an important part of the practice of a price optimization system.  These rules are meant to capture managerial knowledge and insights that impose important constraints on the pricing problem.  What is a pricing business rule?  A pricing business rule is a constraint that reflects prior information of the user and can […]


January 22, 2020

The 8 biggest pricing challenges

When the market becomes more dynamic, pricing has never been more important. In this blog we summarize 8 big challenges in pricing and we try to answer them with our thoughts. 1.Choosing the right pricing strategy A price optimisation project is a major undertaking for any company. There are often multiple internal stakeholders, and it […]


January 11, 2020

How to get started?

Like many of the automation projects or software implementations, technology is only part of the success. A well-known rule of thumb is that 25% of the success is determined by technology and 75% by the organization and processes. There are different approaches to adopt Dynamic Pricing in companies, but we have identified five key steps […]


November 28, 2019

Frequently Asked Questions

Below is an overview of the most frequently asked questions before using SYMSON. Why buy from you? What makes you so special in the market?  The main benefits from buying SYMSON are:  complete approach to integrate AI Pricing or Demand Forecasting in your organization;  SAAS solution; easy to implement and integrate in your software landscape;  […]


November 19, 2019

How to increase margin without losing customer loyalty?

Maybe you are the person in your organization who is responsible for price optimization, but you are struggling or your head is spinning while analyzing all these data sources. Maybe you have hired consultants to analyze the current price strategy, but you are still in the same situation that finding the optimal price is a […]