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Pricing

October 19, 2021

How much does AI-pricing cost?

To be honest, it depends. The cost of AI-pricing varies, since the development, implementation and maintenance of AI-pricing software is driven by various factors, and this can only be evaluated on a case-by-case basis. However, in this article you will get to know what AI-pricing is, what factors determine the costs and how you will get the most value for your […]

Pricing

October 12, 2021

New Software Update: The Pricing Strategy Builder

What is the Pricing Strategy Builder? Update! We have added a new functionality to our pricing software: “The Pricing Strategy Builder”. This is a plug-and-play software tool that helps you with creating, automating and executing your own pricing strategies as an expert. The tool makes use of building blocks, so you only have to drag and drop […]

Pricing

October 7, 2021

The Ultimate Guide to a Competitive Pricing Model

What is the definition of Competitive pricing and how does it work? Competitive pricing is a pricing model whereby your prices are set in relation to your competitors’ prices. Competition-based pricing only focusses on public information about competitors’ prices and not on customer value. This pricing model is thus different than other pricing models such […]

Pricing

September 29, 2021

How SYMSON compares to other pricing tools

90% of pricing decisions still depends on intuition and spreadsheets. Most of the time, companies rely on repetitive tasks in Microsoft Excel or on guesswork for their pricing. According to McKinsey, a 1% price increase can lead to an 8% increase in margin. Choosing the right price for your products is thus vital for pricing managers and […]

Pricing

September 29, 2021

How SYMSON compares to other pricing tools

90% of pricing decisions still depends on intuition and spreadsheets. Most of the time, companies rely on repetitive tasks in Microsoft Excel or on guesswork for their pricing. According to McKinsey, a 1% price increase can lead to an 8% increase in margin. Choosing the right price for your products is thus vital for pricing managers and […]

Pricing

September 22, 2021

The Do’s & Don’ts Guide of Machine Learning for Dynamic Pricing

Models, Benefits and Examples of Machine Learning for Dynamic pricing  What is the definition of Machine Learning pricing? Machine Learning Pricing (ML Pricing) is the constant automatic adjustment of product prices to optimise margins or to maximise sales opportunities. With this pricing model you get variable prices instead of fixed prices. Variable prices are not that new. For example, some fruits in the supermarket cost more in winter because they need to be imported. This has been done […]

Pricing

September 9, 2021

5 Types of Pricing Models. Ranked from Good to Best for Wholesale.

How to maximize your profit margins as a wholesaler  One of the main challenges of wholesale companies is choosing the right pricing model. Setting the right price for a product is important for all businesses but especially for wholesalers, due to their position as a the ‘merchant middlemen’. Wholesalers typically buy large quantities of goods […]

Pricing

August 31, 2021

How to implement a new pricing strategy in 4 steps

How you can defy cost volatility by choosing the right price Commodities and shipping prices are now going through the roof and this is causing business owners and pricing managers headaches. A side effect of the global pandemic is a double-digit increase in commodity and shipping prices. Businesses are now making more costs while the […]

Pricing

August 31, 2021

How to implement a new pricing strategy in 4 steps

How you can defy cost volatility by choosing the right price Commodities and shipping prices are now going through the roof and this is causing business owners and pricing managers headaches. A side effect of the global pandemic is a double-digit increase in commodity and shipping prices. Businesses are now making more costs while the […]

Pricing

August 23, 2021

The 8 most important challenges of pricing models in Excel

How Excel is hurting your pricing strategies in 8 different ways 90% of pricing and demand forecasting still depends on spreadsheets, excel and gut-feeling decisions. This comes with challenges as these methods are not flawless. These flaws could potentially hurt your pricing strategy and result in you leaving money on the table. But what are […]

August 18, 2021

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August 13, 2021

Brutomarges onder druk door stijgende grondstofprijzen

Steeds meer bedrijven gebruiken slimme software, zoals SYMSON, om grip te krijgen op prijsbeleid en brutomarges. Het is een uitdaging waar veel bedrijven mee geconfronteerd worden: toenemende inflatie en steeds duurder wordende grondstoffen. Dat leidt tot stijgende kosten. Maar hoe kan je als bedrijf die extra kosten het beste doorberekenen in je prijzen, zonder dat […]

June 17, 2021

New functionality: pricing management

Organisations keep track of different prices set for their products in so-called price lists. These price lists must be managed and must always be kept up-to-date. SYMSON can determine these prices for your organisation, so that all that manual work can be taken out of your hands. There are also possibilities to make forecasts on […]

June 17, 2021

Key-value item pricing model

You do not need to achieve a maximum margin on every product. With key value items, the price of a product is very important to the customer. With these products you can attract customers to your business, knowing that they will always buy more once they are in your shop or on your site. For […]

June 17, 2021

Pricing model on an hourly basis

Pricing by the hour is fairly simple for anyone to understand. You bill $X for each hour of work you perform for a client. You can sell prepaid blocks of time (10 hours for $X / hour, for example) or you can just do the work and then send periodic invoices. You can even set […]

June 17, 2021

Mixed bundling pricing model

Mixed price bundling means that customers are free to choose whether they want to buy one of the two products, both products or neither product. Price bundling, also referred to as product bundle pricing, is a strategy used by retailers to sell many items at higher margins and give customers a discount at the same […]

June 17, 2021

Penetration Pricing Model

Penetration pricing is a marketing strategy that companies use to attract customers to a new product or service by offering a lower price in the initial offer. The lower price helps a new product or service to penetrate the market and attract customers away from competitors. Pricing for market penetration is based on the strategy […]