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Pricing

November 22, 2021

How to protect your profits during Black Friday?

Why protecting your profits is important during Black Friday  Black Friday and Cyber Monday are almost around the corner and soon you will see the words “50 Off!” “SALE!” & “Biggest Discount of the Year” everywhere. Although the origins of black Friday and Cyber Monday lie in the United States, more and more companies in the Netherlands are joining into […]

Pricing

November 19, 2021

The Pricing Maturity Model: What is it and how to use it?

What is the Pricing Maturity Model? The Pricing Maturity Model is a model that differentiates businesses on how developed their pricing principles are. It was first coined by the EPP Pricing Platform. Nowadays businesses tend to operate on all kinds of professionality levels. Some businesses make decisions based on subjective knowledge, experience, gut-feel or guesswork, […]

Pricing

November 11, 2021

How to set the optimal price for your product in 2022

“Setting the optimal price is the way for profit success in 2022“ Basic price setting for products Optimal pricing is crucial for achieving a good margin, profit and ultimately, company growth. For many companies, at least one of these factors is a main goal. To set up the right price of your product, you can use […]

Pricing

November 8, 2021

4 Tips for keeping your pricing manageable

Why it is hard to keep pricing manageable  Computer chips, iron, oil, wood, coffee, candles and brew installations, what do they all have in common? Their prices are exploding exponentially since the covid-19 pandemic. During the pandemic many companies didn’t focus on having a stock of products on hand because they wanted to minimize the risk of not being […]

Pricing

October 25, 2021

Differential Pricing for Maximizing Profits

The more you earn, the more you pay. That’s what Grand Theatre in Groningen has decided for the show “Jandergrouwnd”. Here you can see that the price of the show is differentiated among monthly income (Netto maandinkomen). Higher income leads to a higher entrance fee. This is called price differentiation. Differential pricing has proven to be an effective tool in generating revenue. Not only for cultural […]

Pricing

October 19, 2021

How much does AI-pricing cost?

To be honest, it depends. The cost of AI-pricing varies, since the development, implementation and maintenance of AI-pricing software is driven by various factors, and this can only be evaluated on a case-by-case basis. However, in this article you will get to know what AI-pricing is, what factors determine the costs and how you will get the most value for your […]

Pricing

October 12, 2021

New Software Update: The Pricing Strategy Builder

What is the Pricing Strategy Builder? Update! We have added a new functionality to our pricing software: “The Pricing Strategy Builder”. This is a plug-and-play software tool that helps you with creating, automating and executing your own pricing strategies as an expert. The tool makes use of building blocks, so you only have to drag and drop […]

Pricing

October 7, 2021

The Ultimate Guide to a Competitive Pricing Model

What is the definition of Competitive pricing and how does it work? Competitive pricing is a pricing model whereby your prices are set in relation to your competitors’ prices. Competition-based pricing only focusses on public information about competitors’ prices and not on customer value. This pricing model is thus different than other pricing models such […]

Pricing

September 29, 2021

How SYMSON compares to other pricing tools

90% of pricing decisions still depends on intuition and spreadsheets. Most of the time, companies rely on repetitive tasks in Microsoft Excel or on guesswork for their pricing. According to McKinsey, a 1% price increase can lead to an 8% increase in margin. Choosing the right price for your products is thus vital for pricing managers and […]

Pricing

September 29, 2021

How SYMSON compares to other pricing tools

90% of pricing decisions still depends on intuition and spreadsheets. Most of the time, companies rely on repetitive tasks in Microsoft Excel or on guesswork for their pricing. According to McKinsey, a 1% price increase can lead to an 8% increase in margin. Choosing the right price for your products is thus vital for pricing managers and […]

Pricing

September 22, 2021

The Do’s & Don’ts Guide of Machine Learning for Dynamic Pricing

Models, Benefits and Examples of Machine Learning for Dynamic pricing  What is the definition of Machine Learning pricing? Machine Learning Pricing (ML Pricing) is the constant automatic adjustment of product prices to optimise margins or to maximise sales opportunities. With this pricing model you get variable prices instead of fixed prices. Variable prices are not that new. For example, some fruits in the supermarket cost more in winter because they need to be imported. This has been done […]

Pricing

September 9, 2021

5 Types of Pricing Models. Ranked from Good to Best for Wholesale.

How to maximize your profit margins as a wholesaler  One of the main challenges of wholesale companies is choosing the right pricing model. Setting the right price for a product is important for all businesses but especially for wholesalers, due to their position as a the ‘merchant middlemen’. Wholesalers typically buy large quantities of goods […]

Pricing

August 31, 2021

How to implement a new pricing strategy in 4 steps

How you can defy cost volatility by choosing the right price Commodities and shipping prices are now going through the roof and this is causing business owners and pricing managers headaches. A side effect of the global pandemic is a double-digit increase in commodity and shipping prices. Businesses are now making more costs while the […]

Pricing

August 31, 2021

How to implement a new pricing strategy in 4 steps

How you can defy cost volatility by choosing the right price Commodities and shipping prices are now going through the roof and this is causing business owners and pricing managers headaches. A side effect of the global pandemic is a double-digit increase in commodity and shipping prices. Businesses are now making more costs while the […]

Pricing

August 23, 2021

The 8 most important challenges of pricing models in Excel

How Excel is hurting your pricing strategies in 8 different ways 90% of pricing and demand forecasting still depends on spreadsheets, excel and gut-feeling decisions. This comes with challenges as these methods are not flawless. These flaws could potentially hurt your pricing strategy and result in you leaving money on the table. But what are […]

August 18, 2021

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August 13, 2021

Brutomarges onder druk door stijgende grondstofprijzen

Steeds meer bedrijven gebruiken slimme software, zoals SYMSON, om grip te krijgen op prijsbeleid en brutomarges. Het is een uitdaging waar veel bedrijven mee geconfronteerd worden: toenemende inflatie en steeds duurder wordende grondstoffen. Dat leidt tot stijgende kosten. Maar hoe kan je als bedrijf die extra kosten het beste doorberekenen in je prijzen, zonder dat […]