Demand Forecasting

May 11, 2020

SYMSON Demand Forecasting vs Competition

There are many solutions in the market that can help you to forecast future demand. We’ll help you choose the right solution, even if it ends up not being SYMSON. We know choosing a proper solution can be hard, so in this article we want to help you in this decision.  Since each use case […]

April 20, 2020

Is AI (Artificial Intelligence) het antwoord op onze 1,5 meter economie?

Op dinsdag 21 april is duidelijk geworden dat we de komende periode in een “1,5 meter economie” gaan leven waarbij aan alle sectoren wordt gevraagd na te denken hoe zij hun klanten met 1,5 meter afstand kunnen gaan bedienen.  We gaan een periode tegemoet waarbij mensen mogelijk hun baan gaan verliezen en het werk zal […]

February 20, 2020

6 strategies to win with AI

These days many companies invest in Artificial Intelligence. Among all those companies, there is an exclusive group that actually generates value from AI. BCG and MIT Sloan Management Review conducted a survey among 2500 executives, concluding that 7 out of 10 companies hardly achieved any value from AI initiatives. How can that be explained? And […]


January 30, 2020

The importance of business rules and constraints in AI Pricing

Business rules have become an important part of the practice of a price optimization system.  These rules are meant to capture managerial knowledge and insights that impose important constraints on the pricing problem.  What is a pricing business rule?  A pricing business rule is a constraint that reflects prior information of the user and can […]


January 22, 2020

The 8 biggest pricing challenges

When the market becomes more dynamic, pricing has never been more important. In this blog we summarize 8 big challenges in pricing and we try to answer them with our thoughts. 1.Choosing the right pricing strategy A price optimisation project is a major undertaking for any company. There are often multiple internal stakeholders, and it […]


January 11, 2020

How to get started?

Like many of the automation projects or software implementations, technology is only part of the success. A well-known rule of thumb is that 25% of the success is determined by technology and 75% by the organization and processes. There are different approaches to adopt Dynamic Pricing in companies, but we have identified five key steps […]


November 28, 2019

Frequently Asked Questions

Below is an overview of the most frequently asked questions before using SYMSON. Why buy from you? What makes you so special in the market?  The main benefits from buying SYMSON are:  complete approach to integrate AI Pricing or Demand Forecasting in your organization;  SAAS solution; easy to implement and integrate in your software landscape;  […]


November 19, 2019

How to increase margin without losing customer loyalty?

Maybe you are the person in your organization who is responsible for price optimization, but you are struggling or your head is spinning while analyzing all these data sources. Maybe you have hired consultants to analyze the current price strategy, but you are still in the same situation that finding the optimal price is a […]


October 30, 2019

What really matters in B2B Pricing

This is an summary of the McKinsey article “What really matters in B2B Pricing Dynamic Pricing”. Although interest in dynamic pricing continues to grow, we find that leaders tend to have a vague understanding of what it actually is and what its true benefits are. Dynamic pricing allows companies to better understand and predict when […]


October 21, 2019

Price Elasticity: what is it and how can it be influenced?

Understanding the price elasticity of your product/service and how it impacts your sales and business strategy is crucial to building a responsive, successful company. In this blog we want to give you a quick refresh on price elasticity and price perception. This formula is used to identify how a change in price affects the supply […]


October 12, 2019

5 pricing scenarios to help you not lose profit again

In the first blog of this series, we want to show how companies can never lose profit again with old pricing approaches. We will show you how profit margin can be increased with specific pricing rules. Pricing rules are business rules, intended to assert business structure or to control or influence the behaviour of the […]