Blog

Pricing

August 31, 2021

How to implement a new pricing strategy in 4 steps

How you can defy cost volatility by choosing the right price Commodities and shipping prices are now going through the roof and this is causing business owners and pricing managers headaches. A side effect of the global pandemic is a double-digit increase in commodity and shipping prices. Businesses are now making more costs while the […]

Pricing

August 31, 2021

How to implement a new pricing strategy in 4 steps

How you can defy cost volatility by choosing the right price Commodities and shipping prices are now going through the roof and this is causing business owners and pricing managers headaches. A side effect of the global pandemic is a double-digit increase in commodity and shipping prices. Businesses are now making more costs while the […]

Pricing

August 23, 2021

The 8 most important challenges of pricing models in Excel

How Excel is hurting your pricing strategies in 8 different ways 90% of pricing and demand forecasting still depends on spreadsheets, excel and gut-feeling decisions. This comes with challenges as these methods are not flawless. These flaws could potentially hurt your pricing strategy and result in you leaving money on the table. But what are […]

August 18, 2021

Thank you demo page

August 13, 2021

Brutomarges onder druk door stijgende grondstofprijzen

Steeds meer bedrijven gebruiken slimme software, zoals SYMSON, om grip te krijgen op prijsbeleid en brutomarges. Het is een uitdaging waar veel bedrijven mee geconfronteerd worden: toenemende inflatie en steeds duurder wordende grondstoffen. Dat leidt tot stijgende kosten. Maar hoe kan je als bedrijf die extra kosten het beste doorberekenen in je prijzen, zonder dat […]

June 17, 2021

New functionality: pricing management

Organisations keep track of different prices set for their products in so-called price lists. These price lists must be managed and must always be kept up-to-date. SYMSON can determine these prices for your organisation, so that all that manual work can be taken out of your hands. There are also possibilities to make forecasts on […]

June 17, 2021

Key-Value Item pricing model

Definition Key-Value Item pricing model A key-value item (KVI) pricing model is a pricing model for a product with a high price elasticity which is sold relatively often. In other words, it is a high-selling product whose price is very important to buyers. For supermarkets, this could be cheese, for example. This product is sold […]

June 17, 2021

Pricing model on an hourly basis

What is a pricing model on an hourly basis? A pricing model on an hourly basis is quite simple, if you apply this pricing model you base your price on the number of hours you work. You bill a certain amount of money for every hour you work for a client. Although it sounds simple, […]

June 17, 2021

Mixed bundling pricing model

What is the mixed bundling pricing model? With the mixed bundling pricing model customers can choose whether they want to buy a bundle of two products(or more), one of the products, both or neither. It is also known as the mixed product pricing model. This pricing model is different the pure bundling pricing model, which […]

June 17, 2021

Penetration Pricing Model

Penetration Pricing Model Explained A penetration pricing model is a pricing strategy that companies use to quickly attract customers to their new product or service by offering a lower price than is usual. In doing so, the company tries to “penetrate” the market and lure customers away from competitors. The pricing model for market penetration […]

June 17, 2021

High-low pricing model

High-low pricing model definition The high-low pricing model is a pricing model that offers products for a discount after having a very high default price for a considerable amount of time. This can be through promotions, discounts or sales. As a result of this pricing model, the price of products changes continuously. The intention is […]

June 17, 2021

Psychological Pricing Model

What is the psychological pricing model? The psychological pricing model uses prices that are based on psychological tricks. The idea behind this is that this pricing model is more likely to persuade customers to buy a product through minor psychological changes. There are several different “tricks”, but here are three that are commonly used! Examples […]

June 17, 2021

Cost-plus pricing model

What is a cost-plus pricing model? A cost-plus pricing model, also known as mark-up pricing, is the setting of a product price by adding a percentage of profit to the costs to determine the selling price. To put it simply, this means that a company first calculates what product X costs and then adds a […]

June 17, 2021

Premium Pricing Model

What is a Premium Pricing Model? A premium pricing model is a pricing model where you purposely price your product higher than the direct competition to create a “premium” feel for customers. A premium pricing model works best when combined with a coordinated marketing strategy that aims to make the brand feel premium. Which companies […]

June 17, 2021

Performance-based pricing model

What is the Performance-based pricing model? With a performance-based pricing model, you charge your customer based on the performance of the product or service you provide. Such a pricing model can only be used for certain customers and in specific situations. This is because it is important to have a good (written) agreement between you […]

June 17, 2021

Customer Value-Based Pricing Model

What is a Customer Value-Based Pricing Model? A customer value-based pricing model is a pricing model in which products are priced according to what potential customers think it is actually worth. When a customer buys a product, they exchange something of value (the price) in order to get something of value in return (the benefits […]