October 30, 2019

What really matters in B2B Pricing

This is an summary of the McKinsey article “What really matters in B2B Pricing Dynamic Pricing”. Although interest in dynamic pricing continues to grow, we find that leaders tend to have a vague understanding of what it actually is and what its true benefits are. Dynamic pricing allows companies to better understand and predict when […]


October 21, 2019

Price Elasticity: what is it and how can it be influenced?

Understanding the price elasticity of your product/service and how it impacts your sales and business strategy is crucial to building a responsive, successful company. In this blog we want to give you a quick refresh on price elasticity and price perception. This formula is used to identify how a change in price affects the supply […]


October 12, 2019

5 pricing scenarios to help you not lose profit again

In the first blog of this series, we want to show how companies can never lose profit again with old pricing approaches. We will show you how profit margin can be increased with specific pricing rules. Pricing rules are business rules, intended to assert business structure or to control or influence the behaviour of the […]