SYMSON helps you to optimize pricing and demand forecasting with machine learning

SYMSON Pricing helps to optimize your pricing with the help of smart algorithms. The tool gives you advice on how you can improve your margin per product or per customer. The big advantage is that you can implement different pricing strategies per product so well suited if you want to experiment with different prices or if you want to automate predefined strategies.

SYMSON AI Data-driven Software

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We automate and support pricing optimization and demand forecasting processes. Our platform enables you to understand AI decisions and thereby improve your gross margin.

  • Automate labour-intensive routine tasks for huge time savings.
  • Valuable insights into customer behavior such as price sensitivity and seasonality.
Trusted by these data driven companies

Dynamic pricing model

In dynamic pricing, companies and shops constantly adjust their prices in order to optimise their margins on the one hand and their sales opportunities on the other. In this pricing strategy, shops look for the price that customers are willing to pay at any given time.

There are chain shops where the price of items is adjusted up to several times a day. These changes are often automatic, based on algorithms and collected data.

Bij dynamische prijsstelling wordt rekening gehouden met de prijs van de concurrent, het tijdstip van de dag of de dag van de week, de vraag en de voorraadniveaus. De prijzen van concurrenten worden voortdurend in de gaten gehouden, onder andere met behulp van spiders die webwinkels in de gaten houden. Maar ook meer abstracte factoren zoals het weer kunnen een rol spelen bij het bepalen van de beste prijs. In SYMSON kunt u dynamic pricing uitvoeren en automatiseren.

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Download one of our white papers

Stay informed of the latest developments in the demand forecasting and demand planning market and download our white papers. Our white papers provide a diligent overview full of strategies and insights to optimize your pricing and demand forecasting

How do I choose the right pricing solution?

What you can learn in this whitepaper

  • Three different solutions to improve your pricing

  • 8 key features that make your pricing software scale

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The guide to Pricing in a Post-Covid 19 world

What you can learn in this whitepaper

  • How the S-curve helps you in pricing decisions

  • 5 important measures during this pandemic

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The AI platform for customer insights

We automate and support pricing and demand forecasting processes. Our features enable you to understand the AI- decisions and increase your yield.

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A summary of reasons and benefits

  • Automate labour-intensive routine tasks for enormous time savings.

  • Be fully in control of the dynamic customer demand.

  • Valuable insights into customer behaviour such as price sensitivity and seasonality.

  • Introduce machine-learning to your pricing and demand forecasting.