SYMSON helps you to optimize pricing and demand forecasting with machine learning

SYMSON Pricing helps to optimize your pricing with the help of smart algorithms. The tool gives you advice on how you can improve your margin per product or per customer. The big advantage is that you can implement different pricing strategies per product so well suited if you want to experiment with different prices or if you want to automate predefined strategies.

SYMSON AI Data-driven Software

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We automate and support pricing optimization and demand forecasting processes. Our platform enables you to understand AI decisions and thereby improve your gross margin.

  • Automate labour-intensive routine tasks for huge time savings.
  • Valuable insights into customer behavior such as price sensitivity and seasonality.
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High/low pricing model

High low pricing is a model in which a company relies on sales promotions to induce the customer to buy. In other words, it is a pricing strategy whereby a company initially charges a high price for a product and then lowers the price through promotions, markdowns or clearance sales. In this model, the price of a product varies between “high” and “low” over a period of time.

The reasoning behind this pricing strategy is to give the customer the perception of a bargain and thus generate high sales during a promotional period. By applying a discount to a product that is priced “high”, customers will be more inclined to buy the product because they assume it is a bargain. In essence, the initially high price determines the value of the product to the customer. When the price is lowered later during a promotional period, the low price is seen as a bargain by the customer. For example: “Buy it while it’s still a bargain!”.

In SYMSON, you can use price elasticity analysis to determine the optimal price for your high-low pricing.

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Download one of our white papers

Stay informed of the latest developments in the demand forecasting and demand planning market and download our white papers. Our white papers provide a diligent overview full of strategies and insights to optimize your pricing and demand forecasting

How do I choose the right pricing solution?

What you can learn in this whitepaper

  • Three different solutions to improve your pricing

  • 8 key features that make your pricing software scale

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The guide to Pricing in a Post-Covid 19 world

What you can learn in this whitepaper

  • How the S-curve helps you in pricing decisions

  • 5 important measures during this pandemic

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The AI platform for customer insights

We automate and support pricing and demand forecasting processes. Our features enable you to understand the AI- decisions and increase your yield.

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A summary of reasons and benefits

  • Automate labour-intensive routine tasks for enormous time savings.

  • Be fully in control of the dynamic customer demand.

  • Valuable insights into customer behaviour such as price sensitivity and seasonality.

  • Introduce machine-learning to your pricing and demand forecasting.