SYMSON helps you to optimize pricing and demand forecasting with machine learning

SYMSON Pricing helps to optimize your pricing with the help of smart algorithms. The tool gives you advice on how you can improve your margin per product or per customer. The big advantage is that you can implement different pricing strategies per product so well suited if you want to experiment with different prices or if you want to automate predefined strategies.

SYMSON AI Data-driven Software

Form has been submitted

We automate and support pricing optimization and demand forecasting processes. Our platform enables you to understand AI decisions and thereby improve your gross margin.

  • Automate labour-intensive routine tasks for huge time savings.
  • Valuable insights into customer behavior such as price sensitivity and seasonality.
Trusted by these data driven companies

Key-value item pricing model

You do not need to achieve a maximum margin on every product. With key value items, the price of a product is very important to the customer. With these products you can attract customers to your business, knowing that they will always buy more once they are in your shop or on your site. For example, if a supermarket has a great deal on a key product like cheese, the customer will often buy other products besides cheese. So look at what your key products are and attract customers with sharp(er) prices compared to the competition, so that you can grab a higher margin on other, less price-sensitive items.

We can help you determine key value items and non-price items using our algorithms (which take into account basket composition, price sensitivities and order frequency). Our experience shows that the sales department can be of great added value here.

More information on this strategy

In SYMSON you can detect KVIs (key value items) per customer group or customer by filtering products by purchase frequency, margin and price sensitivity, among others.

This image has an empty alt attribute; its file name is Picture1.png

Download one of our white papers

Stay informed of the latest developments in the demand forecasting and demand planning market and download our white papers. Our white papers provide a diligent overview full of strategies and insights to optimize your pricing and demand forecasting

How do I choose the right pricing solution?

What you can learn in this whitepaper

  • Three different solutions to improve your pricing

  • 8 key features that make your pricing software scale

Form has been submitted
The guide to Pricing in a Post-Covid 19 world

What you can learn in this whitepaper

  • How the S-curve helps you in pricing decisions

  • 5 important measures during this pandemic

Form has been submitted

The AI platform for customer insights

We automate and support pricing and demand forecasting processes. Our features enable you to understand the AI- decisions and increase your yield.

Enlarge Image


A summary of reasons and benefits

  • Automate labour-intensive routine tasks for enormous time savings.

  • Be fully in control of the dynamic customer demand.

  • Valuable insights into customer behaviour such as price sensitivity and seasonality.

  • Introduce machine-learning to your pricing and demand forecasting.