SYMSON Pricing vs Competition

May 14, 2020

There are many solutions in the market that can help you with pricing. We’ll help you choose the right solution, even if it ends up not being SYMSON. We know choosing a proper solution can be hard, so in this article we want to help you in this decision. 

We know each use case is different, and we’d rather recommend a competitor if that’s a better fit for your company than try to push SYMSON on you. 

If you’re in the market for a flexible and intelligent pricing solution with an intuitive user interface and want to have your own algorithm, ensure adoption in your salesforce and gain insight into pricing effectiveness, then SYMSON might be the solution for you. 

SYMSON is an AI platform that can be tailored to your needs. It includes a rich set of features, which includes the possibility to make the algorithm that fits your pricing process and market, measuring price elasticity and integrating business rules. The platform will help you transform the way you and your team optimize prices. However, we might not be the right match for you, so here are a few alternatives you may want to check out.

Looking for a more consulting approach 
SYMSON is built for companies that want to optimize their prices by using their own experience, the pricing intelligence of Artificial Intelligence and data analytics. The setup includes an extensive analysis of your current pricing strategy and process, going through improvements and determining what value AI can add to it. This set up is guided by our experienced consultants or strategic customer success managers. However, we soon want you to understand how to optimize prices yourself with the help of SYMSON without the help of us. If you still want to start an extensive, more qualitative strategic pricing research, then Simon Kucher or Bain & Company are alternatives that can be looked at.

Looking for Competitor Pricing / Price Comparison or Monitoring 
Due to an increasingly transparent market, the price of a leading product (in the eyes of the customer) is usually the starting point for a good customer experience. Mapping competitive prices is a time-consuming task. There are several solutions / scrapers in the market that can help you get these competitive prices. SYMSON offers the possibility to enrich this data with your own transaction data, to add extra intelligence to this. That way you also use external competition data to optimize your gross margin. However, if you are only looking for competitive prices, then import.ioCompetera and Omnia Retail are alternatives.

Looking for Yield Management or Airline Pricing 
Dynamic Pricing in the airline industry is a good example of how good segmentation leads to better pricing. Airliners are good at profiling customers to determine prices. Continuing there are two main groups; consumers and business who each have their own characteristics and price perception. In the set-up of SYMSON, we also look closely at the current customer profiling and we make optimizations to make the segmentation data-driven and to base it on customer behavior. So we can learn from the success in the airline industry and apply these techniques in your organization. However, if you as an airline are looking for a good pricing system, PROS is a good alternative.

Looking for an On Premise Solution 
SYMSON is a cloud-based AI-software solution. This means that you can access your data from anywhere you have an internet connection and from any device. During the Corona Virus we noticed that it is an absolute must to work from home in the cloud. Therefore, cloud software is best suited to these use cases. Furthermore, it’s cheaper than on-premise solutions. We handle the maintenance and updates, and you don’t need your IT staff for changes, you can manage it yourself. However, if you’re looking for an on premise solution, you can check Zilliant. 

Looking for an BI solution 
At SYMSON we focus on Augmented Intelligence. This is a design pattern for a human-centered partnership model of people and artificial intelligence (AI) working together to enhance cognitive performance, including learning, decision making and new experiences. Before organizations take the step to AI, BI environments have usually already been set up that are the source of price data. SYMSON makes it possible to integrate all this data and add AI to it. However, if you want to start with BI, Microsoft’s Power BI is a good alternative.