Get insights into your competitors to make data-driven choices. Gain a clear edge by understanding your market better, setting your desired market position and optimising profit margins.
Automatically adjust your pricing based on competitor insights
Analyse data to predict and capitalise on emerging market shifts
Evaluate competitive landscapes before introducing new items
Respond swiftly to competitor moves, staying ahead
Time discounts or bundles when competitors are less aggressive
Combine Competitor data with many other factors for a robust Pricing Strategy.
SYMSON enables you to Import all your pricing and sales data in order to enable the Smart Pricing integration for Shopware.
Using the Pricing Strategy Manager in SYMSON you can combine multiple strategies and assign them to the chosen products groups.
The SYMSON API allows you to connect your pricing data and price changes to complete the Shopware pricing software integration.
Identify market gaps, forecast trends and set the best price with real-time data.
Track competitor data and use it to set your desired market positioning.
Gauge market demand, seasonality effects, and promotional tactics from your competitors' prices
Catalog
Prices
Invoice History
Competitor Prices
Best Price Recommendations
Price Lists
Invoice History
Import Excel Competitor Pricelists
Continuous Product Matching via Bardcode Software Integration
Custom Matching AI Scripts
Price Monitoring Daily / Multiple times a day
„SYMSON hilft uns dabei, unseren Preisfindungsprozess intelligenter zu gestalten.“
Erwin Hendriks, Leiter der Preisgestaltung
Indi.nl
„SYMSON hilft Vink dabei, eine bessere Preisstruktur anzuwenden, die auf dem Kundenverhalten basiert“
Bob van Dijk
Vink
In SYMSON, you can indicate which product you want to scan for competitive prices. Using the product code, our algorithm searches for new competitors using a variety of tools such as Website Scraping and Custom Product Matching scripts.
SYMSON provides regular reports with competitor insights, e.g. showing price comparison trends over time. You can customise these reports to fit your needs.
You can use the data from competitors to set optimal prices, by combining it with SYMSON's cutting edge Pricing Strategies. We enable you to customise your best Pricing Strategy with business rules you define.
A price optimisation project is a major undertaking for any company. To help you make the right decisions in the process, we have written down our best practices in this white paper.
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