The integration features allow SYMSON to import and use all the relevant pricing data from your organisation's existing systems (ERP, CRM, e-Commerce, BI).
The integration feature allows for easy adoption and use of the data that you need to create your best pricing strategies. You can also export the price recommendations in accessible formats so that they can be used in your systems if needed.

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Based on the pricing strategy you choose and the business rules that you set up, the algorithm will recommend the optimal price points for your chosen products within the parameters.AI recommendations take the guesswork out of pricing. You can be assured that your decisions are data-driven. The model can recommend the optimal price taking into account both business as well as micro and macro factors.

In the Insight Centre, You can see the basis of each pricing block and understand how each price is computed. You can also override this program with a custom price or reassign the product to a different strategy. By understanding how the algorithm works, It will explain to you in detail how the price prediction has been made. This will give the business user the necessary explanation of how the model works which provides clarity and transparency.

This feature evaluates your overall data quality score and thereby the score of the model’s accuracy, and the elasticity of the product.
The model is based on three measurements: data quantity, data variance and correlation. This feature allows you to understand whether your data needs improvement to get more accurate pricing recommendations. It separates the outcomes you can trust for AI optimisation and the outcome which need more work to make good recommendations

The results explainer explains the price change based on the input provided and the logic that led to the output. Under the given current scenarios, this feature allows you to determine which products are performing. You can create and observe visualisations comparing custom dimensions. This feature allows for transparency and allows the user to understand the underlying logic that pins the recommendations.

Our strategy builder includes a very simple interface. You can drag and drop pre-set pricing strategies for your products. By assigning strategies to product groups, the software will automatically run this strategy for those products. These strategies can be customised according to the mentioned data channels. The strategy builder enables you to model your old-school pricing process (manually done using markups and based on gut feeling and experience) into a scalable pricing process that can give you more margin or revenue.