Track Competitor Prices

After reading this guide, you'll have the ability to

Learn to access competitor prices, offers and other data.
Set optimal prices for maximum revenue or profits.
Improve pricing competency.
Improve pricing competency.

Introduction

As competition in the retail and e-commerce sector keeps increasing, developing an effective competitive strategy is more significant than ever. The key challenge to solve remains: How can your company best compete in the marketplace? A competitive strategy entails the executive decisions your company makes in order to gain a sustainable competitive advantage in a particular industry.

Hence, it becomes crucial to tap into your competitors' activities, their exclusive offers, product prices and customer behaviour. By doing so, you can gain a better understanding of the market and make informed decisions about your pricing, product offering, and marketing approach. In this whitepaper, we will discuss six effective ways to track competitor data in B2B markets.

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Using specific codes to scrape and access pricing information
Leveraging price lists from your competitors
Get prices from offline stores using electronic scanning devices
Import data from specialised pricing tools
Track prices from Amazon and Google Shopping to leverage your prices to their level