Take a look at all our Webinars and Events!

Watch Events Watch Video
Pricing
THE SOLUTION

Price Engine

Avoid losing margin with an automated pricing process.

Gain full control of pricing with automation and intelligence.SYMSON’s Price Engine automates your pricing logic and delivers consistent prices across all channels, regions and customer groups at the right moment dealing with data from your ERPs, changing costs, competitor data and using insights from scientific modules to improve your margins.

Use structured rule-based logic to set prices based on inventory levels, cost prices, economic index of countries, margin goals, pricing ladders, yield factors and other key datapoints. Tap into external data sources such as competitor prices, market trends and economic conditions to stay ahead of the curve.Step beyond static Excel pricing. SYMSON combines business rules with machine learning that adapts and improves over time, powered by feedback loops that reflect real-world performance.Eliminate manual work and fragmented tools. Whether you’re managing customer-specific pricing, regional strategies or multi-channel complexity, SYMSON gives you full control with automation that works the way you do.

Gain full control of pricing with automation and intelligence.SYMSON’s Price Engine automates your pricing logic and delivers consistent prices across all channels, regions and customer groups at the right moment dealing with data from your ERPs, changing costs, competitor data and using insights from scientific modules to improve your margins.

Use structured rule-based logic to set prices based on inventory levels, cost prices, economic index of countries, margin goals, pricing ladders, yield factors and other key datapoints. Tap into external data sources such as competitor prices, market trends and economic conditions to stay ahead of the curve.Step beyond static Excel pricing. SYMSON combines business rules with machine learning that adapts and improves over time, powered by feedback loops that reflect real-world performance.Eliminate manual work and fragmented tools. Whether you’re managing customer-specific pricing, regional strategies or multi-channel complexity, SYMSON gives you full control with automation that works the way you do.
Scientific and Proven Algorithm. No Blackbox!
combine pricing strategies with symson ai pricing software
Combine different strategies with Business rules
A man setting up a Dynamic Pricing Strategy in the AI Pricing Platform SYMSON
THE POWER OF PRICE AUTOMATION

From Price Engine to Price Excellence

Automate your pricing process

Use flexible Price Rules
Arrow
Icon
Automate your process
Arrow
Have full control of your pricing
Arrow
Prepare for AI Pricing
Arrow
A man using AI Pricing Platform SYMSON  to compare competitor prices
ENTERPRISE PRICE ENGINE

Extensive flexibility in price rules and logic

Business rules are meant to capture managerial knowledge and insights that impose important constraints on pricing. Implementing them correctly can increase your pricing potential significantly. SYMSON's Price Engine allows you to automate your pricing process via the Strategy Builder, by simply drag-and-dropping desired business rules.
You will be able to:
Create flexible strategies
Connect to ERP and
E-Commerce systems
Combine price lists
Automate your process
THE OPTIONS AVAILABLE IN SYMSON

Unlimited possibilities to apply the Pricing Engine

Create a strategy that fits your business case, and reach your goals faster.

Variety of Price rules and logic for B2C

Make use of various rules such as minimum margin and price rounding to create a strategy best suited to your needs.

Price lists for B2B

Apply business strategies and rules, and customise pricing for each product group and customer.

Price Automation

Take advantage of SYMSON's powerful tools for simplifying and automating pricing tasks. Set up your desired business rules and SYMSON will adjust prices.

INTEGRATIONS

Use our Price Engine for your E-Commerce or ERP-system

A seamless integration with your favourite systems.

INTEGRATIONS
E-Commerce
Over 15+ integration apps
INTEGRATIONS
ERP-system
Over 15+ integration apps
SMART FEATURES

Key Features of the Price Engine

The pricing engine brings many useful features to help you with automating your pricing process.
Do you want to unlock your pricing potential and learn more? Schedule a call with a consultant and book a 20 minute brainstorm session!

Pricing Engine Functionalities:

Out of the box tools delivered by our pricing engine.

Create price list
Add discounts and flexible price logics
Select prices for different regions and market places
Apply your own business rules
Pricing strategy builder
Import and export to .csv or API
Get notified when needed
Apply psychological price tactics

CUSTOMISE YOUR STRATEGY

Combine pricing strategies

Before deciding on the optimal pricing strategy, price-determining factors need to be evaluated. Is cost a primary decision-making factor? Opt for a cost-based strategy. Should competition also be taken into account? Gain insight into your most important pricing parameters and combine different strategies with SYMSON’s Pricing Strategy Builder.

Explore All

The Price Engine in action

Decide your desired price positioning
Benchmark your price with the right competitors
Get notified when needed
Select prices for different regions and market places
Start Your Custom Demo
Apply your own business rules
Pricing strategy builder
Get notified when needed
Select prices for different regions and market places
Start Your Custom Demo
SETTING UP

How it works in SYMSON

Pricing business rules reflect prior information of the user and are valuable assets for price optimisation. Used correctly, these rules improve the pricing process and provide a more holistic pricing solution. Get started with the Price Engine by following three easy steps:

1. Describe the current pricing process

Write down the current constraints that are applied in your current pricing process. We at SYMSON are happy to help you set it up.

2. Select strategy and apply business rules

Assign desired business rules to product groups and market segments. You can configure these rules per customer group in SYMSON. Once the setup is done, your pricing will be handled entirely by the software.

3. Test & Evaluate

Look through the results of the strategy you have created, evaluate the results and export the data from the SYMSON API.

THE GAINS

Benefits of Price Engine

Automate your prices

Reduce the time spent on pricing by 80% with SYMSON, so you can focus on other tasks.

Reduce your manual errors

Eliminate manual mistakes by adjusting prices automatically. Export prices from the SYMSON API directly into your software.

Stay in control and get new insights

Keep on top of prices changes. With SYMSON, you are in full control of how your prices are changing, and can adjust the rules of each strategy independently.

Prepare for optimisation

Get ready to optimise your prices for extra revenue or margin, once your pricing process is automated.

Knowledge Assurance

Make sure your operations are not fully reliant on a single person or a few experts and can keep running smoothly.

Collect historical data

Save your sales data from past purchases and prices, and use it to run analyses.

Here's what our customers say

802k
Prices automated
273k
Prices optimised
in margin
Head of Pricing at INDI, one of the clients of AI Pricing Platform, SYMSON
“SYMSON helps us make our pricing process more intelligent.” - Erwin Hendriks Head of Pricing, Indi.nl
See case study
HAVE A QUESTION?

Frequently Asked
Questions

Got a question? We're here to answer! If you don't see your question here, drop us a line on our Contact Page.

How do I know if applying business rules in Symson’s Price Engine is suitable for my company?

If your prices are often much higher than those of competitors, or if your price increases are happening too quickly, you risk losing customers and market attractiveness. Symson’s Price Engine Solution helps you prevent this by applying business rules that ensure pricing remains competitive and customer-friendly. The process starts by writing down your pricing workflow and identifying the constraints currently applied to your price position. From there, you can begin automating your pricing process with business rules. If you’re unsure, our team is always happy to advise.What if your prices are much higher than your competition? What if your price increase rate is too accelerated? Such issues can push away customers and significantly affect your market attractivity. This can easily be corrected with the right business rules. When you write down your pricing process, take a look at what constraints are currently applied in the price position. This is the start of automating your pricing process via business rules.

Unsure at any point? We are always happy to help.

Which specific business rules should be applied in Symson’s Price Engine?

The exact rules depend on your pricing goals and processes. Symson’s Price Engine Solution allows you to implement common industry rules, such as price corridors, margin thresholds, or competitor-based adjustments, but also supports fully custom rules tailored to your company. Our experts can advise you on the best rules to reach your objectives.

Does rule-based pricing in Symson’s Price Engine fully automate the process, or is there room for manual adjustments?

Symson’s Price Engine gives you the best of both worlds. The system can automate your rule-based pricing to adapt quickly to market changes, while still leaving room for you to manually adjust prices or update rules whenever needed. Since markets, suppliers and competitors are constantly changing, this flexibility ensures your pricing remains agile and resilient.

I have a unique pricing process. Can I make custom business rules with Symson’s Price Engine?

Yes. Symson’s Price Engine Solution provides full control and flexibility over your pricing. You can create custom business rules aligned with your unique strategies, assign multiple approaches to product groups, and adapt your rules as your business evolves. This ensures your pricing engine supports your exact objectives rather than forcing you into a one-size-fits-all model.

Can I use Symson’s Price Engine in combination with other modules?

Absolutely. Symson’s Price Engine works seamlessly with other modules in the platform, such as Dynamic Pricing, Competitor Pricing and Predictions. During onboarding, our team will analyse your pricing process and configure the right combination of modules to help you achieve your organisational goals. This integrated approach ensures that your pricing engine is part of a complete pricing strategy.

How can Symson's Price Engine help my business avoid losing margin?

Symson’s Price Engine helps you protect margins by automating the pricing process, ensuring that prices are always aligned with your business rules and market conditions. By setting rules such as minimum margins, price change caps, and pricing ladders, you can automate pricing decisions while maintaining control over profitability. The engine continuously updates prices based on changing data, preventing manual errors that can lead to margin loss.

What pricing strategies can I set up with Symson's Price Engine?

With Symson’s Price Engine, you can create a variety of pricing strategies tailored to your business needs. The Strategy Builder allows you to easily drag and drop business rules such as minimum margin, price rounding, discounts, and dynamic price adjustments. You can customise prices for specific product groups, regions, or customer types, ensuring your pricing is both competitive and profitable.

What types of businesses can benefit from Symson's Price Engine?

Symson’s Price Engine is designed for businesses of all sizes, from B2B to B2C, including manufacturers, wholesalers, and distributors. Whether you're managing regional pricing, customer-specific pricing, or complex multi-channel pricing, Symson’s system can handle diverse needs and scale as your business grows. It's particularly beneficial for businesses seeking to automate and optimise pricing strategies without losing control over key pricing factors.

How do I set up my pricing rules with Symson's Price Engine?

Setting up pricing rules with Symson is straightforward. Using the Pricing Strategy Builder, you can easily create your own pricing strategies by selecting from a wide range of business rules such as minimum margin, price caps, discounts, and psychological price tactics. The system also supports integration with ERP and e-commerce platforms, allowing you to import and export data seamlessly. You can even connect Symson’s Price Engine to external data sources like competitor prices to make more informed decisions.

Can Symson's Price Engine handle large product catalogues and customer groups?

Absolutely. Symson's Price Engine is built to handle large product catalogues and complex customer groups. Whether you're managing pricing across multiple regions, marketplaces, or customer segments, Symson ensures that pricing remains consistent and automated across all channels. The engine’s flexibility allows you to scale up as your business grows, ensuring smooth pricing management without the need for manual intervention.

How do I know if Symson's Price Engine is right for my business?

If you're looking to automate pricing, optimise margins, and gain full control over pricing strategies, Symson’s Price Engine is a great fit. It’s especially valuable if you're dealing with complex pricing scenarios like multi-regional pricing, customer-specific pricing, or managing large product catalogues. Symson can help eliminate manual pricing errors, improve pricing accuracy, and provide real-time market intelligence. Schedule a demo to see how Symson can tailor its pricing solutions to meet your unique business needs.

Trusted by
Rituals, a client of Dynamic Pricing Platform SYMSON
INDI, a client of AI Smart Pricing Software SYMSON
Timing, a client of Intelligent Pricing software SYMSON
BUNZL, a client of Automated Pricing SYMSON
Fotocadeau.nl,  a client of AI Pricing Platform SYMSON
Noviflora, a client of Intelligent Pricing software SYMSON
Heuver, a client of Smart Pricing Software SYMSON
VInk, a client of Dynamic Pricing Platform SYMSON
Toolsidee, a client of Automated Pricing Software SYMSON