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Pricing

BLOGS & ARTICLES

Blog Overview

We have collected useful blogs in order to help you learn more about the most effective
pricing strategies, different ways to optimise and boost your pricing!

Pricing Strategy

Setting up

Pricing Setting

Basic Rule Based Pricing

Algorithm-Based Pricing

Using Macro Data for Pricing

Channel Management Pricing

Discounts, Rebates and Promotions

Price Guidance

Pricing Capabilities | Enablers

Infrastructure & Execution

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Featured

AI - ML Pricing Software
Website Scraping for Price Monitoring: Overcome Challenges with Symson’s Price Watch
3 Min
AI - ML Pricing Software
Symson's Price Monitoring Software: The Ultimate Solution for Dynamic Pricing
3 Min
R&D Data Science and Algorithm
AI Pricing software
Pricing automation software
2 Reasons Why Structured Data is Important for Price Management
3 min read
AI - ML Pricing Software
AI Pricing software
Pricing process
3 Main Uses of AI Pricing that can Grow Margins and your Business
3 min read
Predictive Analytics
Learning Cycle
AI Pricing software
Algorithm Pricing Software
The Evolution of Analytics and AI in Pricing
4 min
AI Pricing software
AI - ML Pricing Software
Algorithm Pricing Software
Predictive Analytics
Optimise 5 Areas with AI Pricing and Analytics to Stay Ahead in the Future
5 min
AI Pricing software
Algorithm Pricing Software
AI - ML Pricing Software
Pricing automation software
Why should Companies Prepare to Adopt AI Pricing now?
3 min
AI Pricing software
Algorithm Pricing Software
Bi Pricing Software
AI - ML Pricing Software
CPQ & ERP
Misconceptions of AI Pricing in 2025: What AI Pricing Can’t Do
7 min
AI - ML Pricing Software
AI Pricing software
Algorithm Pricing Software
What are some Successful AI pricing Outcome Examples?
4 min
Retail | Brands and E-Commerce
Pricing process
Pricing automation software
10 Challenges of Pricing in Retail - and How to Overcome Them
7 min
AI Pricing software
Software and tools
4 Things to Do Before Adopting AI Pricing in 2025: A Quick Guide
5 min
Distribution and Wholesale
Pricing automation software
Pricing Challenges Wholesalers Commonly Face — And How to Overcome Them
8 min
Manufacturing and Enterprise
AI Pricing software
Pricing Challenges in Manufacturing and How to Overcome them?
6 min
Retail | Brands and E-Commerce
AI Pricing software
Unlocking margin potential in perfume and beauty with real-time insights and AI
2 mins
Travel & Flight
AI - ML Pricing Software
Simulated Clickpath and Image Recognition for Competitor Pricing in Luxury Bus Transport
6 mins
Distribution and Wholesale
AI - ML Pricing Software
Medical Equipment Leader Boosts Margins with Automated Pricing
6 mins
Distribution and Wholesale
AI - ML Pricing Software
Unlocking Growth with Data-Driven Pricing for Refurbished Parts Supplier
5 min
Retail | Brands and E-Commerce
AI - ML Pricing Software
Precision Pricing in Beauty: How DA.nl achieved 95% Accuracy and Elevated Strategy
6 mins
CPQ & ERP
Software and tools
Pricing automation software
Pricing process
Corridors
How Combining SYMSON with your Price Quoting Tool Transforms Customer Experience
4 min
CPQ & ERP
Software and tools
Pricing process
How SYMSON on top of your CPQ (Configure Price Quote) Tool Makes Sales Teams More Efficient
7 min
Competitive Insights
Competitor Prices
Competitive Position
Brand Strategy
Optimising Your Brand's Market Position Among Heavy Competition
6 min
Competitor Prices
Competitive Insights
Competitive pricing Software
B2B Price Monitoring: How to Monitor Competitor Prices Beyond B2B Portals Logins
5 min
AI Pricing software
LLM Pricing Software
Predictive Analytics
How LLM-Powered Tools Help You Optimise Your Business Processes
6 min
LLM Pricing Software
Predictive Analytics
Software and tools
How to Create AI-powered Systems for Business Efficiency
5 min
LLM Pricing Software
Software and tools
Optimising Your Marketing Budget: The Power of AI-based Marketing ROAS
AI-based Marketing ROAS systems optimise ad spending, boost returns, and personalise campaigns, ensuring maximum efficiency and profitability for businesses.
LLM Pricing Software
Software and tools
How to Use an LLM-powered Pricing Expert in SYMSON?
7 min
Manufacturing and Enterprise
R&D Data Science and Algorithm
Data-Driven Transformation: How KPN Optimized Customer Value with Symson
2 mins
LLM Pricing Software
AI Pricing software
Software and tools
Diagnose Margin Leakages using an LLM-powered System
4 min
Channel Strategy
Price Logic per sales channel
Corridors
RRP
How to Gain Control Over Manufacturer’s Suggested Retail Price (MSRP)?
5 min
Price Elasticity
AI Pricing software
Algorithm Pricing Software
Software and tools
A Complete Guide to Implementing Price Elasticity Using a Smart Pricing Tool
7 min
Retail | Brands and E-Commerce
AI - ML Pricing Software
Optimizing Competitive Pricing at
Team-Outdoors.nl
2 mins
Monetization Strategy
Pricing process
Company Goals
How to Monitor and Set Optimal Prices for Alternative Products
6 min
Competitor Prices
Performance Monitoring
Company Goals
How to Stand Out When Competitors are Selling the Same Products: Price Monitoring and Optimization
8 min
Company Goals
Monetization Strategy
How LLM Assists in Finding the Optimal Pricing Strategies for Your Business
5 min
LLM Pricing Software
Software and tools
Predictive Analytics
Customer Review Scanner AI System: Decode Feedback to Improve Business Processes
6 min
LLM Pricing Software
Software and tools
How does an AI-based Technical Support System Work?
5 min
Predictive Analytics
Pricing process
What pricing strategies are best during high inflation rates?
4 minutes
Seasonality Pricing
Predictive Analytics
The Best Holiday Season Pricing Strategies for B2C
4 minutes
Seasonality Pricing
Predictive Analytics
How to protect your profits during Black Friday?
4 minutes
Software and tools
Predictive Analytics
How seasonally sensitive is your market?
2 minutes
Predictive Analytics
The Unbeatable Plan for Post-Corona Growth
5 minutes
Monetization Strategy
Pricing process
Company Goals
How to set the optimal price for your product in 2024
4 minutes
Monetization Strategy
Pricing process
Brand Strategy
4 Tips for keeping your pricing manageable
4 minutes
Monetization Strategy
Pricing automation software
Competitive pricing Software
The Pricing Strategy Builder
4 minutes
Monetization Strategy
Pricing process
STP - Segment Target
How to implement a new pricing strategy in 4 steps
4 minutes
Monetization Strategy
Channel Strategy
Pricing process
5 Types of Pricing Models for Wholesale — Ranked from Good to the Best
3 minutes
CPQ & ERP
Rule Based Pricing
Pricing process
The 8 Most Important Challenges of Pricing Models in Excel and A Sustainable Alternative
3 minutes
Pricing process
Monetization Strategy
How To Price Your Products: 5 Most Common Strategies
5 minutes
Channel Strategy
Price Logic per sales channel
B2B VS B2C Pricing
5 minutes
Pricing process
Brand Strategy
The 12 Biggest Pricing Challenges
5 minutes
Predictive Analytics
Pricing process
5 Pricing Scenarios to Help You Not Lose Profit Again
4 minutes
Company Goals
Brand Strategy
What Really Matters in B2B Pricing
4 minutes
AI Pricing software
Algorithm Pricing Software
LLM Pricing Software
Is Hyperlearning the future of Artificial Intelligence?
3 minutes
AI Pricing software
Algorithm Pricing Software
LLM Pricing Software
How much does AI-pricing cost?
3 minutes
AI Pricing software
Algorithm Pricing Software
6 Strategies to Win with AI
2 minutes
AI Pricing software
Algorithm Pricing Software
Rule Based Pricing
The importance of business rules and constraints in AI Pricing
3 minutes
AI Pricing software
Algorithm Pricing Software
LLM Pricing Software
6 Pitfalls to avoid in AI Demand Forecasting
2 minutes
No items found.
The Pricing Maturity Model: What is it and how to use it?
4 minutes
Pricing process
Monetization Strategy
Customer Price Lists
How to use Differential Pricing and Optimise Profits?
3 minutes
Software and tools
Algorithm Pricing Software
AI Pricing software
How SYMSON compares to other pricing tools
4 minutes
Price Elasticity
Pricing process
What is Price Elasticity? Meaning, Types and Factors that Influence It
5 minutes
Brand Strategy
How to get started?
4 minutes
Software and tools
Algorithm Pricing Software
AI Pricing software
SYMSON Pricing vs Competition
4 minutes
Software and tools
Pricing automation software
Bi Pricing Software
Why businesses should consider using pricing software
4 minutes
Brand Strategy
Pricing process
Company Goals
How to write a pricing strategy for my business plan?
3 minutes
Algorithm Pricing Software
Pricing process
What is dynamic pricing?
4 minutes
Algorithm Pricing Software
Pricing process
5 Dynamic Pricing Examples
4 minutes
Algorithm Pricing Software
Pricing process
Brand Strategy
What challenges is dynamic pricing software solving?
4 minutes
Algorithm Pricing Software
Channel Strategy
Pricing process
How is dynamic pricing used in E-Commerce?
3 minutes
Pricing process
Predictive Analytics
In which 5 scenarios is pricing software useful?
4 minutes
Pricing process
Predictive Analytics
What are the risks of rising inflation and how to deal with it?
3 minutes
Pricing process
AI Pricing software
Algorithm Pricing Software
LLM Pricing Software
Explainable AI of Pricing Strategies
2 minutes
AI Pricing software
LLM Pricing Software
Why AI-Based Pricing Software Is The Future Of Pricing
3 minutes
Predictive Analytics
Pricing process
How Good Pricing Strategy Can Help You Survive A Recession
3 minutes
Stock Based / Inventory level
Pricing process
Stock-based Pricing Rule
2 minutes
Algorithm Pricing Software
Company Goals
Upgrading Your Pricing Strategy: Should You Invest In Pricing Software?
4 minutes
Pricing process
Brand Strategy
How To Create The Ideal Pricing Strategy
4 mins
Algorithm Pricing Software
Pricing process
Channel Strategy
Dynamic Pricing vs Surge Pricing: What's the Difference?
3 min
Algorithm Pricing Software
Pricing process
Channel Strategy
Dynamic Pricing vs Variable Pricing: What's the Difference?
3 min
Pricing process
Brand Strategy
How Software Can Help You Create The Perfect Pricing Strategy
3 min
Pricing process
Brand Strategy
Why Winning Companies use Price Optimisation
4 min
Software and tools
Bi Pricing Software
Pricing automation software
10 Must-Have Features On Your Pricing Optimisation Software
4 min
Algorithm Pricing Software
Pricing process
4 Business Benefits of Dynamic Pricing: Factors and Algorithm of B2B Dynamic Pricing
3 min read
Software and tools
Pricing automation software
Bi Pricing Software
What Kind of Data or Systems should connect to Price Optimisation Software?
3 min
Pricing process
Performance Monitoring
6 Reasons For Low Profitability and Margins In Business
5 min
Competitive Insights
Competitor Prices
How To Implement Competitive Pricing
5 min
Organization
Pricing process
How A CEO Can Help A Company Succeed Through Pricing
4 min
Algorithm Pricing Software
Pricing process
Stock Based / Inventory level
Dynamic Pricing vs Yield Management: What are the Differences?
5 min read
No items found.
What is the Bullwhip Effect? How Pricing Software can help combat it
4 min read
Organization
Learning Cycle
How CEOs can Help A Company to Price Well in a Recession
4 min read
Predictive Analytics
Pricing automation software
Software and tools
This Strategy Can Help You Survive a Recession
4 min read
Predictive Analytics
Pricing automation software
Software and tools
Pricing During a Recession: 5 things you need to know
5 min read
Predictive Analytics
Pricing automation software
Software and tools
How Automating Price Changes Can Help During A Recession
3 min read
AI Pricing software
Bi Pricing Software
SYMSON In Top 10 AI-Powered Retail Solution Providers
2 mins
Algorithm Pricing Software
Channel Strategy
Pricing process
How Pricing Software could help you weather a recession
3 min read
AI Pricing software
Bi Pricing Software
SYMSON has been listed in the Top 20 AI Solutions Companies
3 min
Price Elasticity
Monetization Strategy
Elasticity vs Inelasticity of Demand: 5 Main Differences that Brands Should Know
5 min
Price Elasticity
Monetization Strategy
7 Factors Affecting Price Elasticity of Demand
4 min
Price Elasticity
Channel Strategy
The Price Elasticity of Supply and its Impact on Production Decisions
5 min
Pricing process
CPQ & ERP
Monetization Strategy
7 Challenges With your Old School Pricing Process
5 min
Pricing process
CPQ & ERP
Monetization Strategy
6 Pricing Errors to Avoid Margin Leakage in Pricing Strategy
6 min
Predictive Analytics
What is Stagflation? How to Beat Stagflation with Pricing
8 min
Algorithm Pricing Software
Software and tools
AI Pricing software
7 Benefits of Exploring Cutting-Edge Developments in Pricing
4 min
Software and tools
Organization
Pricing process
CPQ & ERP
Bi Pricing Software
5 Clear Signs that you Need to Upgrade your Pricing Process
5 min
AI Pricing software
Software and tools
Organization
5 Pricing Frustrations AI Software can solve for your Team
4 min
Software and tools
Organization
Learning Cycle
4 Pricing Questions For A CFO And How Pricing Software Could Help
4 min
Monetization Strategy
STP - Segment Target
Brand Strategy
Pricing process
Company Goals
The Importance of Pricing in Your Marketing Mix
4 min
Monetization Strategy
Price Logic per sales channel
Brand Strategy
Pricing Strategies: Pricing Strategies for Launching New Products
6 min
Monetization Strategy
Price Logic per sales channel
Brand Strategy
Pricing strategies: how to determine the selling or sale price of a product
3 min
Energy Price Based Pricing
Predictive Analytics
Pricing process
How to Price Strategically in an Energy Crisis
4 min
Psychological
Value Based Pricing
Customer Loyalty Algorithm
Compare Strategies: Customer Value-Based Pricing Strategy
4 min
Price Elasticity
Pricing process
5 Price Elasticity of Demand Examples
5 min
Define Competitive Position
Competitive Insights
Competitor Prices
Top 3 Pricing Factors of Competitive Pricing that Companies must Consider
5 min
Define Competitive Position
Competitive Insights
Competitor Prices
Data Scraping: How to Get Competitor Pricing by Price Scaping
7 min
Define Competitive Position
Competitive Insights
Competitor Prices
Top 6 Advantages of Competitive Pricing for B2B Companies
5 min
Define Competitive Position
Competitive Insights
Competitor Prices
How to Do a Competitive Pricing Analysis in 5 Steps?
6 min
Competitive pricing Software
Competitor Prices
Competitive Insights
Define Competitive Position
10 Best Competitive Pricing Tools for B2B and B2C Companies
9 min
Markup
RRP
Markup vs Margin: What's the Difference between the Pricing Strategies?
8 min
Competitor Prices
Define Competitive Position
Competitive Insights
The Top 8 Techniques for Effective Competitive Pricing Success
5 min
Define Competitive Position
Competitive Insights
Competitor Prices
6 Examples of Competitor Pricing for B2B and B2C Businesses
9 min
CPQ & ERP
Algorithm Pricing Software
Bi Pricing Software
What is CPQ? Difference between Integrated Pricing Management and CPQ Tool
8 min
AI Pricing software
Price Sensitivity Algorithm
Optimising Profits through Price Sensitivity: The Synergy of Machine Learning and Human Expertise in Pricing Optimisation
14 min
Pricing process
Software and tools
Pricing automation software
What are Electronic Labels? 5 Benefits of Electonic Shelf Labels in Pricing Management
8 min
Pricing process
Channel Strategy
Monetization Strategy
Amazon Pricing Strategy 2023: The Ultimate Pricing Guide for eCommerce Businesses on Amazon
9 min
Software and tools
Pricing automation software
Competitive pricing Software
Types of Price Optimisation Software
3 min
Algorithm Pricing Software
Pricing process
Channel Strategy
8 Powerful Dynamic Pricing Examples Across Industries
9 min
AI Pricing software
Bi Pricing Software
SYMSON among Top 10 fastest growing Companies in Data Science
2 min
Price Sensitivity Algorithm
Customer Loyalty Algorithm
5 Price Sensitivity Examples and Identifying New Drivers to Calculate Sensitivity Level
5 min
Pricing process
Rule Based Pricing
5 Limitations of the Van Westendorp Pricing Model in Modern Pricing
7 min
Price Sensitivity Algorithm
Customer Loyalty Algorithm
Understanding Price Sensitive Customers and How to Assess Price Sensitivity Level
5 min
AI Pricing software
Algorithm Pricing Software
Pricing automation software
Pricing process
How is Machine Learning Revolutionsing Pricing and Business Profitability?
8 min
AI Pricing software
Algorithm Pricing Software
Pricing automation software
How does AI Pricing Algorithm Work?
7 min
Stock Based / Inventory level
Stock-Based Pricing Strategy And How Decathlon Uses It
5 min
AI Pricing software
Channel Strategy
Per marketplace pricing
Software and tools
Algorithm Pricing Software
Price Intelligence for Retailers: How AI is Transforming Profitability for Retail and ECommerce Brands
4 min
CPQ & ERP
Algorithm Pricing Software
AI Pricing software
Pricing automation software
Software and tools
ERP Systems VS Pricing Intelligence Software: What to Choose between AI and ERP
5 min
Pricing process
STP - Segment Target
Brand Strategy
How to Maximize Profit Margins? 7 Ways to Increase Profit
6 min
Pricing automation software
Software and tools
Rule Based Pricing
Customer Price Lists
Bi Pricing Software
What is a Price Engine? The Ultimate Guide
5 min
Price Sensitivity Algorithm
Algorithm Pricing Software
Customer Loyalty Algorithm
Psychological
Price Sensitivity Drivers: Factors Affecting the Price Sensitivity of a Product
7 min
Discounts
Algorithm Pricing Software
Pricing automation software
AI Pricing software
Competitive pricing Software
Leverage Ethical Pricing and Discount Strategies with SYMSON's AI-Powered Solutions
3 min
Price Sensitivity Algorithm
Pricing process
Customer Loyalty Algorithm
Algorithm Pricing Software
AI Pricing software
Implementing Price Sensitivity for a Strategic Pricing Process
4 min
Brand Strategy
STP - Segment Target
Pricing process
The STP Marketing Model: A Comprehensive Guide to Mastering Market Dynamics
10 min
Algorithm Pricing Software
AI Pricing software
LLM Pricing Software
4 Maturity Stages of Dynamic Pricing: How to Get Started with Smart Pricing Solution
6 min
Price Sensitivity Algorithm
Price Elasticity
Price Sensitivity vs Price Elasticity in Strategic Decision-Making
2 min
Predictive Analytics
Software and tools
Pricing automation software
AI Pricing software
Competitive pricing Software
Navigating the Europe Inflation in 2024: The Critical Role of Price Management Software
4 min
Competitor Prices
Pricing automation software
How to Improve Data Quality for Accurate Price Optimisations in a Pricing Software
9 min
Price Elasticity
Monetization Strategy
What kind of Data Quality do you need to run Price Elasticity Analysis for your products?
4 mins
Price Elasticity
Customer Loyalty Algorithm
Psychological
The Benefits of Defining Price Elasticity Analysis by Customer Group
3 mins
Price Logic per sales channel
Pricing process
Best Practices to Implement Market Basket Analysis for Optimal Pricing
4 min
Price Logic per sales channel
Pricing process
Market Basket Analysis Guide: Benefits and Setting Up
6 min
Price Logic per sales channel
Monetization Strategy
Channel Strategy
Key Value Item Pricing in Retail: Optimise your KVI Pricing Strategy
6 min
Price Logic per sales channel
Channel Strategy
Business Benefits of Orders or Basket Analysis in B2B
4 min
Customer Loyalty Algorithm
Psychological
Pricing process
Value Based Pricing
Customer Price Lists
Customer Loyalty Strategy for Optimal Pricing and Business Profitability
5 min
Customer Loyalty Algorithm
Psychological
Pricing process
Value Based Pricing
Customer Price Lists
The Power of Customer Pricing Attributes: A Guide to Optimised Pricing Strategies
3 min
Define Competitive Position
Competitive Insights
Competitor Prices
Competitor Price Monitoring: A Complete Guide to Set Profitable Competitive Prices
8 min
Pricing process
Monetization Strategy
STP - Segment Target
How Product Bundling Pricing Boosts Sales in Retail and E-Commerce
6 min
AI Pricing software
Bi Pricing Software
SYMSON Solidifies Leadership in AI-Driven Pricing Solutions with OptiPrice Acquisition
2 minutes
Customer Loyalty Algorithm
Psychological
Pricing process
Value Based Pricing
Customer Price Lists
Customer Segments for Profitable Pricing: A Complete Guide
10 min
Distribution and Wholesale
AI - ML Pricing Software
Optimizing INDI’s Wholesale B2B Pricing Strategy for Growth and Efficiency
5 min
Distribution and Wholesale
AI - ML Pricing Software
Water Solutions Leader boosts Margins using Price Algorithms and Price Automation
5 min
Pricing automation software
Software and tools
Rule Based Pricing
Customer Price Lists
Bi Pricing Software
What is Price Volume Mix? A Complete Guide
6 min
Retail | Brands and E-Commerce
AI - ML Pricing Software
Canvas Art and Photo Retailer Automates Pricing for Better Profitability
4 min
R&D Data Science and Algorithm
Identifying Optimal Prices using Price Elasticity for La Place
5 min
Distribution and Wholesale
AI - ML Pricing Software
Optimizing B2B and B2C Pricing for Growth and Efficiency at Witway
5 min
Travel & Flight
AI - ML Pricing Software
Package Price Optimisation with Sunweb
2 mins
Distribution and Wholesale
AI - ML Pricing Software
Rexel’s Pricing Evolution: Enhancing Market Insights and Price Positioning
2 mins
Retail | Brands and E-Commerce
AI - ML Pricing Software
E-commerce Smartphone Giant boosts sales by 11% with Smart Pricing Solution
6 mins
Manufacturing and Enterprise
AI - ML Pricing Software
Market Price Insights boosted Royal Talens' Competitiveness
2 mins
Distribution and Wholesale
AI - ML Pricing Software
Automating Pricing and Maximizing Margins with SYMSON's Intelligent Algorithms
2 mins
Distribution and Wholesale
AI - ML Pricing Software
Transforming Pricing for Leading Tyre Supplier Heuver in Agriculture and Trucks
2 mins
Retail | Brands and E-Commerce
AI - ML Pricing Software
1 Pricing Tool for 5 Franchise Organisations (brands) in the Sanitary market
6 mins
Distribution and Wholesale
AI - ML Pricing Software
Education Equipment Industry Leader increases Margins and Efficiency with Price Automation
2 mins
Retail | Brands and E-Commerce
AI - ML Pricing Software
Effective Pricing by Region with Scandinavian Photo
6 mins
Retail | Brands and E-Commerce
AI - ML Pricing Software
Technische Unie boosts Pricing Accuracy and Insights with AI-Powered Automation
6 mins
Distribution and Wholesale
AI - ML Pricing Software
Optimising Pricing across 23 Wholesale Stores with Advanced Pricing Software
2 mins
R&D Data Science and Algorithm
Energy Price Based Pricing
Pricing Efficiency with 
Petronas Lubricants
2 mins