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Pricing

Live Webinar

Leveraging AI & ML Models to Predict Product Sensitivity

A Proven 5% Margin Growth Case Study for a €500M B2B Manufacturer in Building Materials

Agenda

In today’s competitive market, leveraging Artificial Intelligence (AI) and Machine Learning (ML) is no longer optional—it’s a strategic advantage. Join us for an exclusive webinar where we unveil a real-world case study of a €500M B2B manufacturer in the building materials industry that achieved a 5% margin growth by harnessing AI-driven product sensitivity predictions.

What You Will Learn:

  • Why Traditional Elasticity Models Don’t Work for B2B

    Understand why elasticity models fall short in B2B environments, especially for wholesalers and manufacturers.

  • Tackling Incomplete Data: Making Smarter Pricing Decisions

    Learn how AI and ML can help you make pricing decisions even when perfect data isn’t available.

  • Unlocking Smarter Insights with Weak Labeling

    Discover how weak labeling turns fragmented data into actionable insights that drive better pricing strategies.

  • How Bayesian Models Predict Price Sensitivity More Accurately

    See how Bayesian models combine past data and expert input to give you a clearer picture of price sensitivity.

  • Hyperlearning™: The Power of Combining Human Expertise with AI

    Learn how blending human expertise with AI accelerates price optimization and smarter decision-making.

  • Case Study: Achieving 5% Margin Growth through Smarter Pricing

    See how a €500M B2B manufacturer in the building materials sector used AI-driven pricing to achieve a 5% margin increase.

How will this impact your business?

  • Increase the traffic to your store or website
  • Boost profit margins
  • Increase market share
  • Benchmark with the prices of your competitors
  • Automate the time-consuming task of price setting

Agenda

  • What is Competitor Pricing?
  • Competitor Pricing Scenarios
  • Benefits of Competitor Pricing
  • Competitor Pricing in B2B
  • Competitor Pricing in B2C
  • Q&A

Agenda

Why is the old school way of pricing missing potential!
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Explaining new smart pricing methods, structures and logic
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Re(Pricing) via a smart pricing engine; How does this work?
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How does this new thinking changes your pricing proces
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Why is using a new proces logic the future?
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Case: Why is Amazon using a external Pricing Engine
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How to start with a future based pricing structure?
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Agenda

From Emo-Driven to Data-Driven Price Decisions
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The value of Getting Data-Driven Recommendations based upon BigData
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Practical Scenario’s how recommendations and smart insights can help
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Demo
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Cases
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How to start? Costs and Implementation tips
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Discussion about pricing maturity of your organisation
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Insight into organisational readiness to adopt a successful Smart Pricing Strategy
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Insights into the type of resources, systems and IT infrastructure needed
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Practical ideas of uses for analytics, reports and insights
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Learnings of AI or Smart Pricing in practice, from peers and experts
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Speakers

Internal Speaker from SYMSON
Our very own CEO, Vincent Gelink will give us a short presentation about the following:  

Discussion about Pricing Maturity of your organisation
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Insight into organisational readiness to adopt a successful Smart Pricing Strategy
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Insights into the type of resources, systems and IT infrastructure needed
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External Speaker

This section will be an interactive discussion with an actual user of a Pricing Tool. They will explain further about:  

  • What data they needed to implement the system
  • Challenges that came with implementation
  • Results they experienced
  • Pricing pains they solved  

Speakers

Arian Oosthoek: Co-founder of Symson

Arian Oosthoek is the co-founder of the AI-Based Intelligent Pricing Platform SYMSON. Arian is passionate about bringing science, data science, and software development together to create valuable products for the market. He is currently leading SYMSON through an exciting scale-up phase.

Vincent Gelink

CEO SYMSON

Vincent Gelink is the CEO of Award Winning Pricing Platform SYMSON. He is a passionate entrepreneur who has a keen interest in helping CEOs, Directors and Managers digitally accelerate their business with AI for price optimisation and demand forecasting

Live Webinar

A B2B Case Study Webinar

Boost your Margins by 4% with AI-Driven Price Optimization and ML Sensitivity Algorithms

Expand your network
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Linkedin Expert Community
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LinkedIn Expert Community
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Our Live Peer Dinners
We dine in an informal atmosphere at inspiring locations with a select group of like-minded, non-competitive companies. The participants will be grouped in teams of 6-10 people per table.

No items found.

May 22nd, 2025

3PM Amsterdam Time

Register your interest by clicking on the "Register now!" button and one of our experts will contact you.

Event Detail & Location
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Meet the Speakers

Arian Oosthoek 2

Co-Founder of SYMSON

Vincent Gelink 3

Commercial Director Symson

Grab a front seat to the discussion

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Event flow

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1 hour

1. Overcoming Challenges of integrating complex ERPs like
Microsoft Dynamics 365 F&SCM

Lacking web services for effective eCommerce integrations

The complications of using Dynamics 365 F&SCM's default OData endpoints

Presenting Alumio's ready-to-install API Plugin solution

Introducing Alumio's no-code integration Platform as a Service (iPaaS)

2. (DEMO) An in-depth presentation of Alumio's API Plugin solution by
Fresh Dynamics

3. (DEMO) Discover how to connect Dynamics 365 F&SCM to eCommerce platforms in fast, flexible and future-proof way with Alumio's iPaaS

4. Q&A

Timetable

The Experience iPaaS Beginner’s Webinar

45 minutes

Setting up a basic integration on Alumio’s iPaaS
A demonstration of how you to use Alumio’s user-friendy interface to set up a happy flow integration between two software.

Connecting a SaaS (Akeneo) to eCommerce platforms

A live demo of creating creating connections with the following three outgoing connections - Magento 2, BigCommerce, Shopware.

Learn how to work with Alumio's integration templates
A live demo of using Alumio’s integration templates to

  • Create a working integration
  • Update basic product information
  • Combine data
Timetable

The Experience iPaaS Episode 2 - Expert’s Webinar

2 hours

Quick recap on Alumio’s integration platform

Discover Alumio’s Advanced Integration Tools

Advanced implementations, mappings and authentication:

  • Quick and manageable ways to filter data
  • Enrich data with multiple API requests within a transformer
  • Advanced mapping methods
  • Exploring the usage of JMESPath filtering within Alumio
  • Handling live requests based on questions

Q&A - Join the discussion by leaving comments in the chat

Why join?

Alumio is designed by developers for developers to make integrations simple

Upscale with Junior Developers
to create, monitor and manage integrations via our easy-to-use interface, code-free.

Epic Code Solutions for Senior Developers
with our Connector Tools and Software Development Kit for creating complex, custom integrations

Monitoring and Logging
Automated updates, error detection, troubleshooting and security checks.

360-degree control of your IT Landscape
Adjust connections, fix issues or create customizations based on 100% Performance & Data Insight.

About the companies

Progaia helps organizations to get “connected”, this means seamlessly connecting applications, third-party systems and other data sources. They help organizations cleanse, enrich and (re)structure data so it becomes a significant added value when turned into information.​
Alumio is a cloud-based, no-code integration platform for digital commerce that makes it easy for you to connect with two or more software, systems, APIs or data points. The Alumio iPaaS (integration Platform as a Service) allows you to create, manage and monitor integrations via a user-friendly interface. It helps centralize data across all your integrations, preventing data silos and making it easy to add or replace integrations without any loss of data integrity.

Heading

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What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.