If you're like most companies, your conversion rate ranges from 0.5% to 5%. That means you probably ignore more than 99% of your behavior data when making price and promotional decisions and only focus on what's selling. In today's world, price and promotional strategy hinges on understanding customers and creating the behaviors you want. Learn how to put the latest in pricing science to work for you, converting more visitors and making your entire organization more behavior aware. In this book, you'll learn:
And learn how to increase your company's growth and become a Hyperlearning organisation!
