As a Gold Member of the EPP- Pricing Platform, SYMSON is proud to have presented on the topic: "Disrupting Price Strategies by using Data Science, AI, and Competitor Insights to utilize Brand value through Elasticity Models". Here, we discussed a case study that emphasizes how SYMSON helped a company in:
Watch the full video to understand how Machine Learning and Human expertise together can create a sustainable pricing process. This video also covers the complexities SYMSON take care of with precision and thereby helps maintain profitability of the business.
To know more, you can head over to our website to unlock our masterclasses on pricing strategies and principles here
To watch how SYMSON works, check out our Tutorial videos here
To try our SYMSON on your own, you can Apply Now to get your free and personalized SYMSON demo account here
To understand SYMSON better, you can also book a demo call with our expert team here
Chapter :
0:00 Introduction to Disrupting Pricing using AI
3:12 Case Study: Goal setting & Identifying Product Catalog
5:37 Case: Identifying company dimensions
7:30 Case: Identifying Price drivers & Price strategies
9:23 Case: Product Segmentation & Connecting Strategy
11:57 How Competitor Pricing works in SYMSON
12:57 How Elasticity Pricing works in SYMSON
13:36 Price Sensitivity: Definition & How to Execute it
14:40 How to identify price sensitivity drivers and calculate price sensitivity score
16:47 How SYMSON composed pricing strategies
17:41 Case: Results achieved
18:48 Dive deeper into the pricing methodology
