SYMSON helps you to optimize pricing and demand forecasting with machine learning

SYMSON Pricing helps to optimize your pricing with the help of smart algorithms. The tool gives you advice on how you can improve your margin per product or per customer. The big advantage is that you can implement different pricing strategies per product so well suited if you want to experiment with different prices or if you want to automate predefined strategies.

SYMSON AI Data-driven Software

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We automate and support pricing optimization and demand forecasting processes. Our platform enables you to understand AI decisions and thereby improve your gross margin.

  • Automate labour-intensive routine tasks for huge time savings.
  • Valuable insights into customer behavior such as price sensitivity and seasonality.
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Penetration Pricing Model

Penetration pricing is a marketing strategy that companies use to attract customers to a new product or service by offering a lower price in the initial offer. The lower price helps a new product or service to penetrate the market and attract customers away from competitors. Pricing for market penetration is based on the strategy of initially using low prices to make a large number of customers aware of a new product.

The aim of a price penetration strategy is to entice customers to try a new product and build up market share in the hope of retaining the new customers once prices return to normal levels. Examples of penetration pricing include an online news website offering one month free for a subscription service or a bank offering six months free checking account. In SYMSON, you can determine the optimal price per product or, in the case of a new product, see what the optimal price is for a similar product.

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Download one of our white papers

Stay informed of the latest developments in the demand forecasting and demand planning market and download our white papers. Our white papers provide a diligent overview full of strategies and insights to optimize your pricing and demand forecasting

How do I choose the right pricing solution?

What you can learn in this whitepaper

  • Three different solutions to improve your pricing

  • 8 key features that make your pricing software scale

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The guide to Pricing in a Post-Covid 19 world

What you can learn in this whitepaper

  • How the S-curve helps you in pricing decisions

  • 5 important measures during this pandemic

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The AI platform for customer insights

We automate and support pricing and demand forecasting processes. Our features enable you to understand the AI- decisions and increase your yield.

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Why SYMSON?

A summary of reasons and benefits

  • Automate labour-intensive routine tasks for enormous time savings.

  • Be fully in control of the dynamic customer demand.

  • Valuable insights into customer behaviour such as price sensitivity and seasonality.

  • Introduce machine-learning to your pricing and demand forecasting.