SYMSON helps you to optimize pricing and demand forecasting with machine learning

SYMSON Pricing helps to optimize your pricing with the help of smart algorithms. The tool gives you advice on how you can improve your margin per product or per customer. The big advantage is that you can implement different pricing strategies per product so well suited if you want to experiment with different prices or if you want to automate predefined strategies.

SYMSON AI Data-driven Software

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We automate and support pricing optimization and demand forecasting processes. Our platform enables you to understand AI decisions and thereby improve your gross margin.

  • Automate labour-intensive routine tasks for huge time savings.
  • Valuable insights into customer behavior such as price sensitivity and seasonality.
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Premium pricing model

Premium pricing is a strategy whereby your company’s product is tactically priced higher than that of your direct competitors. The goal of premium pricing is to create a perception in the marketplace that your product is just that little bit better than the rest. This works best when combined with a coordinated marketing strategy that aims to reinforce that perception.

Premium pricing is closely related to the strategy of skimming prices. However, unlike skimming, it involves setting high prices and enforcing them. Luxury brands have often used premium pricing, but this strategy also has its place in SaaS.

Because premium pricing is sensitive to your company’s reputation, you will need to meet a number of conditions before using this strategy. Many brands start using premium pricing as soon as they have developed high demand. Once your business enjoys brand loyalty and has a correspondingly strong customer base, you can afford to charge a premium price knowing that you have an assured group of buyers.

Brand loyalty also ensures strong word-of-mouth advertising for your product. In this case, the customer’s willingness to pay will depend heavily on how convinced your buyers are that other buyers are willing to pay that premium. This is known as building brand value for your product. You can have the premium pricing strategy implemented and automated by SYMSON.

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Download one of our white papers

Stay informed of the latest developments in the demand forecasting and demand planning market and download our white papers. Our white papers provide a diligent overview full of strategies and insights to optimize your pricing and demand forecasting

How do I choose the right pricing solution?

What you can learn in this whitepaper

  • Three different solutions to improve your pricing

  • 8 key features that make your pricing software scale

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The guide to Pricing in a Post-Covid 19 world

What you can learn in this whitepaper

  • How the S-curve helps you in pricing decisions

  • 5 important measures during this pandemic

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The AI platform for customer insights

We automate and support pricing and demand forecasting processes. Our features enable you to understand the AI- decisions and increase your yield.

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A summary of reasons and benefits

  • Automate labour-intensive routine tasks for enormous time savings.

  • Be fully in control of the dynamic customer demand.

  • Valuable insights into customer behaviour such as price sensitivity and seasonality.

  • Introduce machine-learning to your pricing and demand forecasting.