ROTTERDAM, The Netherlands – 4 April 2024 – We're thrilled to announce a significant milestone in SYMSON's journey. In a strategic move that underscores its dominance in the AI-driven pricing solutions sector, SYMSON is proud to announce the acquisition of assets from OptiPrice, a renowned dynamic- and competitor pricing specialist known for its exceptional capabilities tailored to the eCommerce and retail sectors. This acquisition signifes a pivotal step in SYMSON’s ongoing commitment to enhancing and expanding its intelligent pricing platform with cutting-edge technologies and integrations. Read the full press release in English or in Dutch.

The acquisition of OptiPrice's assets marks a pivotal moment for SYMSON as we continue our unwavering commitment to enhancing and expanding our intelligent pricing platform with state-of-the-art technologies and integrations. With OptiPrice's advanced dynamic pricing platform renowned for its ability to craft and implement intricate pricing strategies seamlessly, we are poised to elevate the capabilities of our platform to new heights.

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About OptiPrice

OptiPrice is known for its advanced dynamic pricing platform, which excels in offering users the ability to craft and implement complex pricing strategies with ease. Its platform is esteemed by a signifcant clientele within the retail industry, including high-profle names such as Technische Unie, Musthaves.nl, Eurol and BTC Retail, illustrating its pivotal role in advancing pricing strategies that cater to diverse market needs.

Through the acquisition of OptiPrice's assets, SYMSON enriches its technological arsenal, introducing seamless plug-and-play connectivity with Channable. This integration facilitates effortless linkage with ERPs and numerous eCommerce platforms, such as BigCommerce, Shopify, and Magento, immediately extending the breadth and depth of solutions available to SYMSON's clientele. This enhancement is poised to significantly uplift the operational efficiency and strategic agility of businesses leveraging the SYMSON platform.

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Moving Forward with SYMSON

Vincent Gelink, CEO at SYMSON, expressed his enthusiasm about the acquisition: "The inclusion of OptiPrice's assets into our ecosystem brings us the specifc deep eCommerce knowledge in the feld of ROAS, and knowledge about adding deep fexible price rules in the competitor pricing features and monitoring area."

This acquisition underlines SYMSON's dedication to innovation and its pursuit of excellence in empowering businesses with sophisticated, data-driven pricing strategies. It further strengthens SYMSON’s position as a market leader for Algorithm pricing in the Benelux, committed to using the knowledge and experience of each OptiPrice customer to set a major step in conquering the UK, Nordics, and USA market.

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About SYMSON

At SYMSON, our mission is to empower businesses with Hyperlearning, blending human expertise with artificial intelligence to continuously innovate and acquire new knowledge. With enhanced margin insights, pricing strategy automation, and the leverage of AI and market data, SYMSON equips businesses with the tools they need to thrive in today's dynamic marketplace.

Enhanced Margin Insights: With the power of AI, elasticity, and pricing algorithms, SYMSON delivers critical insights, enabling your company to set more effective prices and potentially earn 2% more margin.

Pricing Strategy Automation: Move beyond Excel and leverage SYMSON's price builder to automate and elevate your pricing strategy, saving time and resources while enhancing decision-making.

Leverage AI and Market Data: Utilize AI, sophisticated pricing algorithms, and competitor data to optimally position your offerings in the market. SYMSON makes AI accessible and practical, providing you with a competitive edge.

Stay tuned for more updates as we embark on this exciting new chapter, furthering our mission to empower businesses with intelligent pricing solutions.