Pricing Strategies
A GUIDE FOR PRICING STRATEGIES
Mass Update
What is it?
Mass Update is a strategy block in SYMSON that allows you to select specific products and apply edits to the selected products or to all products. You can either select the product manually or you can use the various filters available on the interface.
You can use it when you need to override existing pricing strategies for short-term adjustments, (like a trend or limited time offer) or manually set prices for a specific selection of products. Mass Update lets you do this without disrupting your long-term pricing setup.
It gives you Granular control so you can adjust prices at the product level, but also at scale! Second, it gives you Agility, so you can make decisions quickly. Thirdly, your price changes take effect immediately.
To know more, you can head over to our pricing strategy guide where we took an in-depth explanation approach.
How to use it?
You can use mass update in several ways. It allows you to select specific products and apply edits either to the selected products or to all products in your view.
Increase or Decrease Prices Quickly
Set a Fixed Margin or Price
Overrule the system
Set Prices for a Specific Time Period
THE GAINS
Benefits of Mass Update
React Quickly to Market Changes
Positioning your products more aggressively than competitors can allow you to gain market share with popular items and become an absolute leader in the field.
Make Bulk Changes to Categories, Products or Brands
Research the most popular products in the market to add to your inventory by checking the saturation of the market. Automatically define and adjust your prices by following competitors in order to maintain market share.
Fine-tune price levels in real time
Checking the prices of competitors and adjusting your prices using outdated tools such as spreadsheets can be time-intensive and error-prone. Using an automated pricing tool such as SYMSON makes the process much more efficient and reduces manual labour.
INDUSTRY TRENDS
Who is using it?
Consumer Electronics
In fast-moving tech markets, trends can shift overnight due to viral content or product reviews. Brands and retailers in this space need to react quickly—whether to increase prices due to sudden demand or clear stock when new models arrive. Mass Update enables rapid, large-scale price changes without needing to rebuild the pricing logic.
Retail & E-commerce
Retailers often run seasonal campaigns, flash sales, or respond to competitor moves. With Mass Update, e-commerce managers can instantly adjust prices for thousands of SKUs—either across entire categories or select products—to match the pace of retail dynamics.
Wholesale & Distribution
For B2B players dealing with large product catalogs and varying client agreements, quick price corrections due to supply chain fluctuations or negotiated deals are essential. Mass Update helps apply pricing logic in bulk, while still allowing manual control when needed.
THE DISADVANTAGES
Disadvantages and how to handle them
Not Ideal as a Long Term strategy
Ideally, Symson’s pricing automation should handle most pricing decisions. The option for a manual override in the form of Mass Update is for exceptional cases, where automation doesn’t fit all products.
Not based on a defined logic
Unlike a long term pricing strategy, Mass Update does not come with a defined pricing logic or underlying principle so it cannot be used in cases where there is a clear segmentation or long term business goal.
THE KEY IS A COMBINATION OF STRATEGIES
How to combine with other pricing strategies?
The mass update feature performs best when there unique circumstances that require a price change quickly and/or at scales such as a social media trend, sudden market changes, very short seasonal trends, etc. In addition to this, businesses should also take a closer look at the price elasticity of each of the products, this indicates the demand per product for a certain price. It works best as an added feature to handle unusual circumstances but always in combination with a well-defined pricing strategy, as determined by the pricing managers.
GET A DEMO
How to use Mass Update in SYMSON
How it works
How to combine different pricing strategies
How to get recommendations for the perfect pricing
How to track competitors
Summary
- The Mass Update feature in SYMSON lets you manually override pricing strategies for short-term adjustments—ideal for trends, campaigns or unique market opportunities.
- It enables fast, bulk price edits across products or categories using filters like brand, subgroup, and sales channel.
- With real-time updates and expiry settings, you maintain pricing agility without disrupting long-term strategies.
- Mass Update works best when used for temporary interventions alongside automated strategies—think of it as a smart manual override when automation doesn’t cover everything.
The SYMSON Solution
Smart Algorithms
Use smart algorithms and intelligent pricing AI to predict optimal price points for your products automatically.
Every business case is unique and each pricing strategy is based upon different factors, which can be influenced by high inflation rates. Smart algorithms and AI are able to predict the most optimal price points for different products automatically, by using multiple data sources such as costs, weather, competitor prices, price elasticity, and more.
Every business case is unique and each pricing strategy is based upon different factors, which can be influenced by high inflation rates. Smart algorithms and AI are able to predict the most optimal price points for different products automatically, by using multiple data sources such as costs, weather, competitor prices, price elasticity, and more.
SYMSON
SYMSON uses its in-house developed dynamic pricing software to optimise margins and to automate mundane tasks for pricing professionals. Get insights in your pricing management – from price elasticity per product to margin improvement advice and price automation with the Pricing Strategy Builder. For most companies, it would be advisable to look into cost-based pricing and price elasticity, to combat high inflation rates. However, every business case is different, and at SYMSON we provide custom solutions for all of our clients.
