.png)
Witway is a key e-commerce player in the Dutch installation market, specializing in plastic piping systems for both B2B and B2C customers. The company operates six webshops and manages an extensive product range of 17,000 SKUs. Witway focuses on optimizing its pricing strategies to stay competitive and responsive to market changes, ensuring they meet the evolving needs and preferences of their customers while maintaining a strong position in the industry.
we aim to grow together
Thanks to our new pricing tooling, we now understand which pricing strategies work best, the price sensitivity of our products, and our most loyal customers. Their insights and optimization have truly transformed our approach.
- We struggled to keep up with competitors' pricing agility
With competitors frequently adjusting their prices, we found it difficult to react quickly and effectively. This slowed us down and caused us to miss opportunities to remain competitive in both the B2B and B2C markets.
- Managing a growing product range of 17,000 SKUs across 7 websites was overwhelming
As we expanded our product offerings, managing and optimizing prices across 17,000 SKUs became too complex. Our existing pricing solution couldn’t handle the volume, which led to inefficiencies and inconsistent pricing.
- Limited ability to position products effectively
Our pricing system lacked the flexibility needed to adjust prices strategically for different customer segments and product categories. This made it hard for us to position our products to achieve maximum profitability.
- Adapting to market volatility was a challenge
We faced difficulties adjusting prices in real-time to reflect market changes. Our existing system didn’t allow us to update prices dynamically, making it difficult to respond to price fluctuations, supply chain issues, and changing customer demand.
- Inefficiencies in price optimization across customer groups
Without advanced tools to differentiate pricing strategies by customer type (B2B or B2C), we missed opportunities to tailor prices based on customer behavior and purchasing power, which impacted our profit potential.
Witway decided to invest in SYMSON for several key reasons. First, SYMSON offered automated price updates, which helped Witway maintain price agility in a dynamic market. This automation eliminated the manual effort required to adjust prices across their large product catalog of 17,000 SKUs, enabling faster responses to market changes.
"Thanks to SYMSON, we’ve simplified our entire pricing process. Their automated tools allow us to manage thousands of products effortlessly, while the competitor insights keep us ahead of the curve. SYMSON has given us the control and clarity we needed to thrive in a competitive market." – Witway. The interactive learning loop allowed us to quickly adapt strategies, making us more data-driven and efficient.
Mariska Schhoone
Owner
- Faster response to market changes
With the pricing tool’s competitor tracking and automated price updates, we now adjust our prices quickly based on market trends. This agility has allowed us to stay competitive in a dynamic environment, resulting in more opportunities to capture revenue.
- Easier management of 17,000 SKUs
The tool’s scalability has enabled us to manage our vast and growing product portfolio effortlessly. Automated pricing has significantly reduced manual work, freeing up resources and minimizing errors, which has led to more accurate pricing and improved margins.
- Improved product positioning
By gaining insights into competitor pricing, we can now position our products more effectively. Tailoring prices for specific customer groups and products has allowed us to maximize profitability while staying aligned with market demand, leading to higher margins.
- Enhanced adaptability to market volatility
The automated pricing system ensures we keep prices optimal, even when market conditions fluctuate. This helps us react faster, ensuring consistent revenue flow and boosting margins during volatile periods.
- Tailored pricing for different customer segments
With the tool's ability to adjust prices for both B2B and B2C customers, we can now offer the right prices to the right segments, significantly improving margins and driving higher revenue by optimizing for each group’s needs.
Overall, the implementation of this pricing solution has allowed Witway to streamline processes, increase margins, and boost revenue, all while strengthening our position in an increasingly competitive market.
Do you want a free demo to try how SYMSON can help your business with margin improvement or pricing management? Do you want to learn more? Schedule a call with a consultant and book a 20 minute brainstorm session!
