INDI is a specialized webshop in the technical sector, offering over 450,000 products, including components and tools, for both procurement professionals and end-users. As an independent entity within the Kramp Group, INDI focuses on making technical parts and knowledge easily accessible, enabling customers to extend the life of machinery and optimize processes. Known for fast delivery, a wide product range, and excellent customer service, INDI provides custom B2B pricing via login and works with personalized price lists. Their goal is to be the most customer-friendly company in the Netherlands.
Case video: INDI about Pricing
- We needed smarter price optimization with tailored algorithms
We struggled to optimize prices for individual products and smaller product selections. Without tailored algorithms, we couldn’t implement pricing strategies per customer or per item, making it hard to adapt quickly to market changes.
- Managing 40+ price lists for 450,000 products was overwhelming
Managing over 40 price lists for 450,000 products was a major challenge. The process required too much manual effort, and we found it difficult to keep everything organized and accurate.
- Too much time spent on manual price adjustments
We spent excessive time manually adjusting prices, which took away from our focus on strategic initiatives. This manual approach slowed us down and made us less efficient.
- Difficulty improving margins for specific customer groups
It was challenging for us to optimize margins for specific customer groups. We lacked the ability to apply tailored pricing strategies effectively, which limited our ability to improve profitability.
- Lack of clear insights into price drivers and pricing excellence
We didn’t have a strong understanding of the key factors influencing our prices, which made it hard to apply pricing excellence. This gap led to less informed decisions and impacted our overall performance.
- Struggled to optimize B2B pricing in a competitive market
Balancing competitive pricing with profitability in the B2B market was difficult. Our pricing strategy wasn’t refined enough to help us succeed in a competitive environment.
- Uncertainty in adjusting prices for different products and brands
We had a hard time determining which products or brands could be priced higher and which needed to be priced lower. This uncertainty led to inconsistent and often suboptimal pricing decisions.
The SYMSON team kicked off the project with a strategy session, identifying three key pricing approaches:
1. Competitive Pricing
2. Cost-Based Pricing
3. Elasticity-Based Pricing
"SYMSON helps us implement price optimization through algorithms, allowing us to optimize prices per product and smaller product selections instead of broad categories. Price optimization per customer and per item is now possible, and SYMSON continuously helps us improve this process.
Erwin Hendriks
Price Specialist INDI
SYMSON was able to help Indi with key pricing process improvements such as:
- Reduced Time and Manual Effort by 60%
Pricing updates are now automated, drastically reducing the need for manual intervention. This has allowed the team to focus on more strategic tasks, freeing up valuable resources.
- Margin Growth
SYMSON’s algorithms optimised prices based on real-time data, ensuring maximum profitability. As a result, the company experienced a noticeable increase in overall margins.
- Centralised Knowledge
The company’s pricing knowledge is now stored and managed centrally within SYMSON’s platform. This centralisation has made it easier to access, share, and maintain consistent pricing strategies across the business.
- Smoother Operations and Customer Satisfaction
The automation of pricing processes has led to a significant reduction in manual errors, enhancing operational efficiency. This has not only improved internal workflows but also contributed to higher customer satisfaction through more accurate and competitive pricing.
INDI Today
For us, SYMSON’s combination of data, technology, and a well-defined strategy unlocked new pricing potential, enhancing efficiency, margins, and competitiveness.
Do you want a free demo to try how SYMSON can help your business with margin improvement or pricing management? Do you want to learn more? Schedule a call with a consultant and book a 20 minute brainstorm session!
