Fotocadeau was founded in 2014 by Amsterdam students who are now conquering the canvas market. The company, headquartered in Kollum, Netherlands, specialises in personalized photo products and operates primarily in the e-commerce sector. They came up with the unique idea to deliver canvas artwork and decoration via webshop orders. The company is growing rapidly thanks to the rise of e-commerce paired with increasing demand for canvas products. The company has been recognised several times as the fastest-growing in their industry. Fotocadeau's estimated annual revenue ranges between $15 million and $25 million as of 2024.

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insight driven pricing

“With SYMSON, we’ve gained a deeper understanding of how pricing impacts each product in real-time. The automated process has freed up our team to focus on more strategic tasks, and the data-driven insights have made a noticeable difference in our margins.”

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• Manual Pricing with Excel Limited Our Strategy
  During our rapid growth, pricing became a growing concern. Initially, it was manageable to handle prices manually using Excel, but as our product range expanded, along with the number of sales channels and staff, this manual approach became tedious and difficult to maintain accurately. We realised that consolidating our pricing processes was essential to retain pricing knowledge and implement changes quickly without sacrificing accuracy.


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• Rising Marketing and Inventory Costs
  As our marketing and inventory costs continued to rise, we found it increasingly difficult to factor these expenses into our pricing strategies without negatively affecting profitability. The challenge was to balance these costs while maintaining competitive prices that would still attract customers.

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• Incentivising Loyalty with Promotions
  We wanted to drive more traffic to our webshop by running targeted promotions, particularly on smartphone cases. However, it was a challenge to establish clear pricing boundaries that would attract customers without eroding our profit margins, making it difficult to incentivise loyalty effectively.

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• Difficulty Competing in a Transparent Market
  We faced a challenge in remaining competitive in a market that was becoming more transparent. Without real-time competitor insights and the ability to adjust pricing dynamically, it was hard to stay ahead of the competition without sacrificing our margins.

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• Pricing Decisions Based on Gut Feeling
  Many of our pricing decisions were often made based on intuition, rather than leveraging smart AI or algorithm-driven recommendations. This led to missed opportunities for optimisation, and we lacked the data-driven insights needed for effective pricing strategies.

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Fotocadeau partnered with SYMSON to overcome key pricing challenges as their business expanded rapidly. By automating their pricing processes and implementing data-driven strategies, Fotocadeau was able to improve operational efficiency and profitability.

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SYMSON was able to help Fotocadeau with key pricing process improvements such as:

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• Saving Time on Pricing Decisions Streamlines Our Workflow
  We are now able to automate our pricing processes, eliminating the need for manual adjustments in Excel. This has significantly reduced the time investment required to set prices, allowing us to have the right prices at the touch of a button, with the help of pricing software.

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• Achieving Margin Improvement Through Smart Price Algorithms
  We now have the ability to predict the optimal prices for our products, allowing us to maximise our margins. Thanks to the advanced pricing algorithms, we are able to set more competitive prices without compromising profitability, which has had a direct positive impact on our bottom line.

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• Consolidating Our Pricing Knowledge for More Strategic Decisions
  We are now able to consolidate all our pricing knowledge into one central platform. With the help of pricing software, our pricing data is consistent and accessible, allowing us to make more informed decisions quickly and efficiently, ensuring we stay competitive in the market.

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• Optimising Pricing Flexibility and Competitiveness in a Transparent Market
  We now have access to real-time competitor insights and the flexibility to adjust our prices dynamically. This capability has enabled us to remain competitive without eroding our margins, ensuring we stay ahead in a transparent market.

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• Data-Driven Pricing Decisions Replace Gut Feelings for Greater Accuracy
  We now make all our pricing decisions based on data-driven insights rather than intuition. Thanks to pricing software, we can optimise our pricing strategies with precision, ensuring we no longer miss out on potential margin opportunities.

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