Smartphonehoesjes.nl is one of the largest Dutch web shops for phone cases, tablet covers and accessories. They are an e-commerce business specialising in B2C sales with a revenue of €50 million. They sell a wide range of products from cables and screen protectors to power banks and headphones.  In 2016, an in-house printing company was set up for the production of personalised unique phone covers. They are also active in Germany, Austria and France through other distributors.

‍

Journey to Pricing Excellence

SYMSON enables us to learn which pricing strategies work, which products are price-sensitive, and identify loyal customers. Their insights, optimization, and communication made all the difference.

‍

‍

Here are some of the main challenges we faced prior to using SYMSON.


‍

• Managing 20,000+ SKUs Across Multiple Countries and Marketplaces is Tough!
  We faced significant challenges managing over 20,000 SKUs of smartphone cases across multiple countries, marketplaces, and third-party platforms. Keeping our pricing consistent and competitive while navigating all these channels was difficult and time-consuming.

‍

• Challenge to Maintain Profitability and Growth
  We were struggling to keep our margins up and find ways to grow. It was becoming increasingly difficult to identify the sweet spots in a market that's getting more competitive by the day.

‍

• Manual Pricing with Excel Limits a Smart Pricing Strategy
  Like many, we also rely on Excel for pricing, which limits our ability to adapt quickly to market changes or competitor pricing. This makes it harder to apply the right pricing strategies for different smartphone cases, especially when dealing with price-sensitive customers.

‍

• Race to the Bottom: Competing with Repricing Engines and Margin Pressure
  Competitors using automated repricing tools push us into price wars, constantly lowering margins and forcing us to adjust prices continuously. Staying competitive without eroding our profits is a major challenge when prices change so rapidly.

‍

• Balancing Revenue from Platforms and Our Own Website
  We constantly experienced difficulties optimising margins while dealing with platform fees and promotional costs. It was a constant struggle to find the right balance between driving revenue from third-party platforms and our website.

‍

• Incentivizing Loyalty with Promotions
  To drive more traffic to our own webshop, we wanted to run targeted promotions on smartphone cases, but we needed to establish clear pricing boundaries that attract customers without eroding our profits.

‍

• Rising Marketing and Inventory Costs
  As marketing and inventory costs continue to rise, it became harder to factor these expenses into our pricing strategies without impacting overall profitability.

‍

‍

SYMSON had the capabilities and experience to handle the complexities of pricing across different variables such as:

‍

‍

We chose Symson because it automated our complex pricing processes with ease and had an intuitive interface that our team loved. Their transparency in explaining price recommendations gave us confidence in the data. The interactive learning loop allowed us to quickly adapt strategies, making us more data-driven and efficient.

Marcel Hooft
Co owner, CEO

‍

‍

‍

SYMSON was able to help Smartphonehoesjes.nl with key pricing process improvements such as:

‍

• ‍Increased Sales with 11%
  Thanks to the insightful price elasticity analysis from our new pricing platform, our smartphone case sales have surged by 11%. We found that certain brands, phone models, and product types are less price-sensitive than we initially thought. Armed with this new insight, we've been able to make sharper pricing decisions that significantly fuel our sales growth.

‍

• Improved Product Positioning by Price Sensitivity Insights
  By leveraging Symson’s tools, we’ve been able to understand the varying levels of price sensitivity across different brands and categories. This has allowed us to fine-tune our market positioning, focusing more on high-margin products and targeting the right customer segments. As a result, we’ve optimized both our pricing strategies and product offerings.

‍

• Future-ready Strategic Focus. Enhanced Strategic Thinking
  With data-driven insights from our AI and ML-driven pricing algorithms, we’ve adopted a forward-thinking strategy that focuses on key products maximizing our current margins while also positioning us for long-term growth. This adaptability to market shifts has been crucial in helping us prioritize high-margin opportunities, ensuring our profitability in an ever-evolving marketplace.

‍

• Efficiency Gains by Automating our Pricing Process:
  Symson has revolutionized our pricing process by automating routine updates that were previously handled manually through Excel. This automation has freed up our team to focus on strategic tasks, driving further growth and efficiency within our operations.

‍

• Dynamic Adjustments Based on Competitor Prices and Market Data
  We can now make real-time pricing adjustments using competitor prices and market data. This allows them to stay competitive, optimize profitability, and respond instantly to changes in the market.

‍

• Advanced Competitor Data Analysis for Optimised Profitability
  ‍Symson’s advanced competitor data analysis now informs our pricing decisions, ensuring we adjust prices dynamically in response to market fluctuations. This has empowered us to make more accurate and informed decisions, maximizing both our revenue and profitability.

‍

• Increase in Platform Profitability
  We can now navigate the complexities of third-party platforms more effectively, ensuring we adhere to pricing boundaries while also incentivizing customers to make purchases through our own webshop, ultimately boosting profitability.

‍

Smartphonehoesjes.nl Today

Smartphonehoesjes.nl has increased smartphone case sales by 11%, identifying less price-sensitive brands and refining their product positioning. This has helped them focus on high-margin items and improve their pricing strategy. With automated pricing updates, the team now spends more time on strategic tasks. Real-time adjustments based on competitor data keep them competitive and profitable. SYMSON’s insights have also guided their long-term strategy, helping them prioritize key products for growth and profitability across all platforms.