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Parfumswinkel.nl is a leading Dutch e-commerce retailer specialising in perfumes, cosmetics, and skincare products, primarily serving the Benelux region. While they operate mainly online, they also have one physical store to complement their digital presence. Known for offering a wide range of luxury fragrances and beauty products, Parfumswinkel.nl focuses on providing fast delivery and competitive pricing. Their strong reputation for authenticity and excellent customer service has made them a trusted brand in the beauty market.

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we aim to grow together

Symson didn’t just provide us with a pricing solution—they became a proactive partner, pushing us to achieve over 95% accuracy in competitor price monitoring while helping us evolve into a data-driven, AI-powered pricing leader.

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Here are some of the main challenges we faced prior to using SYMSON.


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• Lack of Accurate Competitor Price Data
  We didn’t have reliable competitor price data, which made it hard for us to properly position our products in the market. Our previous system missed key competitor information, leaving gaps in our pricing strategy and making it difficult to stay competitive.

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• Difficulty Managing a Large Number of Products Across Channels
  Managing over 20,000 products across different countries and platforms was overwhelming. It was a challenge to keep our prices consistent and competitive while adjusting to the different marketplaces we operated in.

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• Struggling to React to Market Changes
  We had trouble adjusting our prices in response to market changes. We found it difficult to make sense of pricing trends with incomplete data. For parfumswinkel.nl, the rapid price shifts from competitors often caught us off guard, and we struggled to keep our prices relevant without cutting too much into our margins.

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• Manual Pricing Processes Slowing Us Down
  We relied heavily on manual pricing updates through Excel, which slowed us down. This process made it difficult to quickly adjust prices in response to market changes, especially for products that were more sensitive to pricing.

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• Stock Imbalances Leading to Missed Opportunities
  We often faced stock imbalances, either overstocking or running out of popular items. This made it hard to set the right prices, as we sometimes ended up discounting overstocked items too heavily or losing sales because we didn’t adjust prices in time to prevent stockouts. Managing inventory levels in sync with pricing was a challenge we couldn’t solve manually.

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• Challenges Balancing Profits with Platform Costs
  We faced constant difficulties balancing our profitability with the costs of operating on third-party platforms. Promotional fees and platform expenses made it hard to find the right pricing that would generate revenue while still keeping us competitive.

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We initially partnered with Symson for its price monitoring capabilities, but quickly recognized the value of the broader features. Now, we are in the process of expanding to fully leverage Symson’s automation, margin insights, and advanced pricing strategies to drive profitability and efficiency.

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We started with Symson’s price monitoring to track competitors and market shifts, which gave us a clearer view of our position. Seeing how effective it was, we are now expanding into the full functionality of the platform. Symson’s AI-driven pricing tool helps us dynamically adjust prices based on competitor data and market trends, ensuring we stay competitive while boosting our margins across multiple countries and platforms.

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After implementing our new pricing software, we overcame several key challenges that had previously slowed us down. Here are the main solutions we achieved:

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1. ‍Accurate competitor pricing helps us stay competitive
   With reliable competitor data now in place, we can confidently adjust our prices in line with market trends. This has helped us position ourselves better and make smarter pricing decisions without gaps.

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2. Managing 20,000 products is no longer overwhelming
   Our pricing software allows us to handle pricing for over 20,000 products across multiple countries and platforms. We can now maintain consistent and competitive pricing across all channels without the previous chaos.

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3. Quick price adjustments keep us ahead of market changes
   We can now easily adjust prices in response to market fluctuations. With better data insights, we stay flexible and react faster, keeping our prices relevant without compromising our margins.

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4. Automating pricing updates saves enormous time for our team
   We’ve automated our pricing processes, eliminating the need for manual Excel updates. This has freed up significant time, allowing our team to focus on more strategic decisions rather than repetitive tasks.

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5. Smarter stock management prevents overstock and stockouts
   By syncing our pricing with stock levels, we’ve solved the issue of overstocking and stockouts. This has allowed us to avoid heavy discounts on surplus items and prevented lost sales due to stock shortages.

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6. Better pricing strategies balance profitability with platform fees
   ‍We can now optimise our pricing to account for platform fees and promotional costs. This has helped us find the right balance between driving revenue and staying profitable on both third-party platforms and our own website.