Royal Talens produces and supplies a wide range of top-quality paints and artists' materials for artists, creative hobbyists and educational institutes. From these headquarters the Benelux as well as the French, Danish, Polish, British, Irish, German and Austrian markets are served, and the export operations to some 100 countries coordinated. There are also separate sales and distribution organisations in France, Switzerland, Germany, Spain, Japan and the United States. Royal Talens is an independent subsidiary of the Sakura Color Products Corporation.
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With SYMSON’s real-time competitor tracking and data-driven insights, we now have the ability to make informed pricing decisions that strengthen our market positioning and brand presence.
- Lack of Visibility into International Pricing Structures
We struggled with limited visibility into how pricing was structured across multiple countries and distributors. This lack of transparency made it difficult to ensure consistency and alignment in their pricing strategy.
- Difficulty in identifying Margin Leakages
Without clear insights into their pricing data, Royal Talens found it challenging to detect margin leakages. As a result, profitability gaps across regions and distributors often went unnoticed, impacting overall revenue.
- Inability to track Market Positioning across Regions
We lacked the tools to effectively compare their market positioning across different countries. This deficiency made it harder to identify and address gaps in their pricing strategy relative to competitors in various regions.
- Disjointed Pricing Approaches Across Distributors
We faced challenges due to inconsistent pricing approaches between distributors. Without a centralised system to monitor and manage these discrepancies, ensuring strategic alignment and optimal pricing performance was difficult.
Royal Talens sought a solution to improve their pricing strategy across multiple geographical regions and distributors. They lacked visibility into how pricing was organized, struggled to identify margin leakages, and faced challenges maintaining consistent pricing across regions. SYMSON provided the data-driven insights they needed, offering real-time competitor tracking, RRP-based pricing, and comprehensive visibility into price differences across markets. This empowered Royal Talens to optimize margins, improve price consistency, and strengthen their market positioning, ultimately driving more strategic and competitive pricing decisions.
SYMSON was able to help Royal Talens with key pricing process improvements such as:
- Enhanced Visibility into International Pricing Structures
Using SYMSON’s RRP-based pricing, Royal Talens now has full visibility into pricing structures across different countries and distributors. This centralized approach ensures better organization and allows them to monitor pricing discrepancies, leading to improved consistency and competitiveness.
- Identifying and Resolving Margin Leakage
SYMSON's data-driven insights from various sales channels have provided Royal Talens with the tools to identify potential margin leakages. By using real-time data, they can now detect profitability gaps across regions, ensuring optimized margins and better decision-making.
- Improved Market Positioning with Competitor Data
SYMSON's competitor price analysis and tracking tools empower Royal Talens to compare their market positioning across different regions. This allows them to adjust pricing strategies dynamically and position their brand more effectively in the marketplace, ensuring they remain competitive.
- Consistent Pricing Across Distributors
With SYMSON, Royal Talens can now monitor pricing trends by brand, category, or distributor. The platform's real-time price change notifications and competitor tracking features ensure consistent pricing approaches across all distributors, strengthening their market position and aligning with overall pricing strategy.
Do you want a free demo to try how SYMSON can help your business with margin improvement or pricing management? Do you want to learn more? Schedule a call with a consultant and book a 20 minute brainstorm session!
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