How to Increase Sales in B2B?

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One of the ways to increase B2B sales is to make your customers feel heard from the first point of contact. Here, we are talking about addressing their quote requests on time with an attractive offer. You can do this using CPQ tools as spreadsheets and other old-school ways show error-prone and inaccurate results. This leads to misquoting a potential client which can result in losing the new deal.

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Using a CPQ (configure price quote) tool as in SYMSON, you can provide your prospects with a lucrative deal and make way for future growth. Such a tool helps you to:

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• gather and use customer insights,
• tailor quotes to match their exact requirements,
• set competitive prices along with a great product mix,
• quickly respond to customers with a great quote,
• influence customer decisions with on-time and quality response.

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The CPQ in SYMSON streamlines the entire quoting process to eliminate delays and ensure precision in every step. In this blog, we will closely examine how advanced CPQ software allows you to close more deals in the B2B space.

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Also Read: Difference between CPQ Tool and an Integrated Pricing Tool

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How to get more Sales in B2B using a CPQ tool?

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We will discuss one of the ways to increase B2B sales after you get a quote request from a prospect. But, using spreadsheets to generate quotes can lead to suboptimal results. Take a look at the pricing challenges using Excel. Often, such tools lead to misquoting customers with errors and several inaccuracies. It is a short window for your prospects to know your processes and whether your offer matches their needs.

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Read more: How SYMSON CPQ tool makes Sales Team more Efficient

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Hence, it’s crucial to be proactive when quoting a customer. It’s time to ditch the old-school ways and use an advanced CPQ tool that manages the quoting from end to end. Customers have several options open with your competition. So, they sign the deal where they receive the best deal and see a potential strong relationship. This means delay in responding to requests can be a deal-breaker.

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Every lead is crucial and when you have a prospect knocking to check your offer, you would give your best to close it. This is where the benefits of CPQ tools jump in. Let’s take a look at how SYMSON’s CPQ can help you increase B2B sales:

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1. Understanding Customer Needs Better

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The first step to closing a sale in B2B is to know your customers and their business in and out. Especially, your prospects. Once you know what they need, you can craft an attractive product mix with an optimal price quote. But how to get the B2B customer data? Let SYMSON take care of that.

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SYMSON CPQ helps gather and use customer insights

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Winning sales begins with a deep understanding of customer needs. SYMSON CPQ helps sales teams gather and use valuable customer insights. This CPQ tool integrates seamlessly with CRM systems, providing a holistic view of customer preferences, buying behaviours, and requirements.

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Tailoring quotes to meet specific customer needs

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Using this data, SYMSON CPQ enables sales teams to tailor their quotes to meet specific customer needs. Customization and personalization are key in modern sales strategies, and SYMSON CPQ ensures that each quote resonates with the individual customer, increasing the likelihood of closing the deal. Likewise, CPQ tools help improve customer experience and boost satisfaction.

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2. Competitive and Optimized Pricing

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When quoting your customers, the pricing must align with the market price but also be profitable to your business. Instead of being the cheapest in the market to win the deal, you must focus on creating an attractive product (or product mix) with the desired variables or add-ons.

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This is where SYMSON’s integrated pricing platform can help you with precision. SYMSON CPQ not only helps you streamline the quoting process till the end but also provides optimal price recommendations. You can set your business rules and preferences to find an optimal competitive price for each quote in no time.

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The Importance of strategic pricing in winning deals

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Strategic pricing is crucial for winning deals in today’s competitive market. SYMSON CPQ provides advanced pricing intelligence, allowing sales teams to stay competitive while maintaining profitability. This CPQ in SYMSON offers dynamic pricing models that consider various factors such as market trends, competitor pricing, and customer value.

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SYMSON CPQ provides pricing intelligence to stay competitive

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Using SYMSON CPQ businesses can optimise their pricing strategies to be both appealing to customers and profitable. This intelligent approach to pricing helps in securing more deals and gaining a competitive edge. SYMSON is an algorithm-based pricing tool that manages all your pricing affairs in one place.

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Based on the customer’s needs, you can tailor the offer with a good quote. You must convey all such things on time or else the prospect may choose your competition due to their prompt response even if they had the same offer. This leads us to the next point.

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3. Faster Response Times

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The benefits of being quick to respond with accurate quotes

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In sales, speed is often a decisive factor. The ability to respond quickly with accurate and professional quotes can significantly influence customer decisions. SYMSON CPQ automates the quoting process, enabling sales teams to generate precise quotes in minutes.

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The benefits of being quick to respond are manifold. Customers appreciate promptness, and a swift response can make the difference between winning and losing a sale. With SYMSON CPQ, sales teams can provide fast and accurate quotes, thereby increasing their chances of closing deals.

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4. Measure and Improve

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SYMSON CPQ helps you monitor KPIs to keep improving

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Continuous improvement is essential for sustained success in sales. SYMSON CPQ provides robust analytics and reporting tools to monitor key performance indicators (KPIs) related to the quoting process. By regularly reviewing these metrics, sales teams can identify areas for improvement and iterate on their strategies.

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Measuring the effectiveness of your CPQ processes allows for data-driven decisions and ongoing optimization. SYMSON CPQ empowers businesses to refine their sales approach continually, ensuring they remain competitive and effective.

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SYMSON CPQ is a powerful tool for winning more sales. By understanding customer needs better, offering competitive and optimized pricing, responding quickly, and continuously measuring and improving, businesses can significantly enhance their sales performance.

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Ready to boost your sales and outshine the competition? Consider adopting SYMSON CPQ to revolutionize your sales process and achieve greater success. Contact us today to learn more about how SYMSON CPQ can help you win more deals.

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