The Rexel Group is a global leader in the distribution of electrical equipment. The company operates in 19 countries and has 1,950 branches employing a total of around 27,000 people. The Rexel Group is listed on the Euronext in Paris and had a turnover of €19.2 billion in 2023. Approximately 50% of the company's turnover is generated in Europe.
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"SYMSON's automation and API integration have transformed our pricing process, allowing us to focus on strategic decisions while ensuring accuracy and efficiency. Their guidance has been crucial in driving our long-term growth."
- Lack of Market Price Positioning and Competitor Insights
We struggled to clearly understand our market price position. Without accurate data to compare our pricing against similar products, higher-end, and lower-end brands, we were unable to strategically position ourselves against competitors.
- Inaccurate Price Monitoring and Data Quality Issues
Our previous price monitoring provider delivered competitor data with less than 95% accuracy, falling short of our expectations. Poor data quality and incomplete competitor coverage led to misinformed pricing strategies and gaps in our market positioning.
- Difficulty in Analyzing Market Fluctuations
Managing thousands of products with unreliable price monitoring data made it challenging to interpret market fluctuations. We needed a solution capable of processing large volumes of data and providing real-time, actionable insights to guide our pricing decisions.
- Manual Pricing Processes and Lack of Structured Discounting
Our existing pricing strategy was manual and complex, often leading to errors and misalignment with the sales team. Discounting decisions were frequently based on intuition rather than data-driven insights, resulting in margin leakages and inconsistent pricing.
SYMSON provided the solution we needed to transform our pricing strategy. By delivering high-quality, accurate competitor pricing data, we gained full visibility into our market position and were able to optimize our pricing across product categories. SYMSON's real-time insights allowed us to quickly respond to market fluctuations, while their advanced AI-driven tools enabled us to adopt smarter, algorithm-based pricing strategies. Their ongoing support ensures that we continue to grow, evolve, and maintain a competitive edge in the market.
- Improved Market Price Positioning with Competitor Insights
By implementing a robust pricing solution, we gained a clear understanding of our market position. With accurate data, we can now compare our pricing against similar products, as well as higher-end and lower-end brands, enabling us to strategically position ourselves against competitors.
- Accurate Price Monitoring with High-Quality Data and Seamless Reporting
Our new pricing solution delivers competitor pricing data with over 95% accuracy, ensuring better coverage and data quality. Smooth, real-time reports enable us to make more informed decisions, eliminating gaps in market positioning and enhancing the accuracy of our pricing strategies.
- Real-Time Insights to Navigate Market Fluctuations
With advanced pricing analytics, we are now able to handle large volumes of data and interpret pricing trends amidst market fluctuations. The solution provides actionable insights in real time, allowing us to adjust pricing strategies swiftly and accurately across thousands of products.
- Automated Pricing with a Fast and Smooth API for Data-Driven Discounting
Our pricing processes are now automated, supported by a smooth and fast-operating API. This has minimised errors, improved collaboration with the sales team, and enabled data-driven discounting strategies, helping us to prevent margin leakages and maintain structured, consistent pricing across all regions.
- A Proactive Pricing Partner
We needed a partner that could not only resolve these issues but also continuously push us to adapt and evolve our pricing strategy. SYMSON has proven to be that partner, supporting us with high-quality pricing data and helping us adopt AI and algorithmic pricing approaches. Their ongoing partnership ensures that we continue to grow and improve our competitive edge.
Do you want a free demo to try how SYMSON can help your business with margin improvement or pricing management? Do you want to learn more? Schedule a call with a consultant and book a 20 minute brainstorm session!
