Technische Unie is the largest technical wholesaler in the Netherlands, with an annual revenue of €1 billion. The company supports over 45,000 customers with a vast range of more than two million items, serving sectors such as construction, installation, and industry. With over 2,300 employees across multiple departments, Technische Unie offers innovative solutions in electrical, lighting, climate control, and industrial tools. They emphasize sustainability and play a key role in the energy transition and circular economy in the Netherlands.
Pricing excellence
Working with SYMSON has completely transformed our pricing process. The automation has not only saved us countless hours of manual work but has also enhanced our ability to set accurate prices in real time. This shift has had a significant impact on our margins and overall efficiency.
Before partnering with SYMSON, Technische Unie faced several challenges that hindered their ability to optimise pricing and maintain a competitive edge.
- Lack of Support Limited Our Pricing Strategy Growth
After our previous supplier, OptiPrice, was acquired by SYMSON, we saw an opportunity to upgrade our pricing tools. While the old in-house tool lacked the scalability and advanced features we needed, SYMSON’s acquisition brought the potential for a more robust, AI-driven solution. This transition allowed us to replace an outdated system with a scalable platform that could manage our complex pricing needs, help us leverage algorithms, and keep us competitive in a fast-moving market.
- Seeking a Strategic AI-Powered Pricing Partner
We weren’t just searching for a simple price scraping or monitoring tool; we needed a partner who could do much more. Our goal was to find someone who could help us leverage AI and advanced pricing capabilities. We wanted a partner who could provide understandable AI-based recommendations for optimal pricing. This was essential for us, as we sought not only high-quality pricing data but also a long-term collaborator who could challenge and guide us toward more sophisticated, AI-driven pricing strategies for future growth.
- Inaccurate Competitor Data Resulted in Poor Pricing Decisions
Our previous price monitoring tool lacked accuracy and coverage, leading to poorly informed pricing decisions that left us vulnerable to losing customers and failing to capture profitable market segments.
- Lack of Market Understanding Led to Missed Opportunities
Without a clear view of our competitive position and with incomplete data, we struggled to optimize prices and lost chances to capture market share. This limited our ability to strategically price and compete effectively.
- Difficulty Interpreting Market Fluctuations Hurt Profitability
Low-quality data made it difficult to react to market changes, which negatively impacted our margins. The lack of comprehensive competitor data further put us at a disadvantage, preventing us from setting competitive prices.
SYMSON provided the solution we needed to transform our pricing strategy. By delivering high-quality, accurate competitor pricing data, we gained full visibility into our market position and optimized our pricing across all product categories. SYMSON's real-time insights allowed us to quickly respond to market fluctuations, while their advanced AI-driven tools enabled us to implement smarter, algorithm-based pricing strategies. Their ongoing support ensures that we continue to grow, adapt, and maintain a competitive edge in the market.
- Custom Web Scrapers Gave Us Accurate Competitor Data
Symson built custom web scrapers to provide us with high-quality competitive market data. Their algorithm smartly determines how often each competitor should be scraped—daily, weekly, or less frequently—giving us the insights we need while preventing unnecessary scrapes, saving us time and money.
- Full Market Visibility Helped Us Set Better Prices
With the pricing software and custom web scrapers, we gained clear visibility into our market position. This allowed us to set more competitive prices across all product categories, improving both profitability and market share.
- Automation Saved Us Hours of Manual Work
The software automated our data collection and pricing processes, supported by a smooth and fast-operating API. This minimized errors, improved collaboration with the sales team, and enabled data-driven discounting strategies, helping us prevent margin leakages and maintain consistent pricing across all regions.
- Smarter Pricing Led to Higher Profits
Thanks to real-time insights and smarter algorithms, we optimized our pricing strategy. We were able to respond quickly to market changes and improve our margins without losing customers.
- Data-Driven Decisions Made Us More Competitive
The software provided us with the data and insights needed to stay ahead of competitors. With accurate competitor data gathered by custom web scrapers, we could adjust our pricing strategies with confidence, ensuring we remain competitive.
- Partnership Power Kept Us Ahead
Symson stood by us as a proactive pricing partner, not only addressing our challenges but continuously supporting us on our journey toward AI and algorithm-based pricing. This partnership ensured we stayed ahead in the evolving pricing landscape.
- Ongoing Support Helped Us Keep Growing
Beyond the tools, Symson has proven to be the partner we needed to push us toward more advanced pricing strategies. Their ongoing support ensures we continue to grow, adopt AI-driven approaches, and maintain a competitive edge.
Do you want a free demo to try how SYMSON can help your business with margin improvement or pricing management? Do you want to learn more? Schedule a call with a consultant and book a 20 minute brainstorm session!
