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CASE STUDY - 6 MIN READ

Optimising Pricing across 23 Wholesale Stores with Advanced Pricing Software

How centralized Pricing and Competitor Insights improved Consistency and Profitability

BLOGS & ARTICLES

Optimising Pricing across 23 Wholesale Stores with Advanced Pricing Software

How centralized Pricing and Competitor Insights improved Consistency and Profitability

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CUSTOMER

Stiho.nl


INDUSTRY

Wholesale


REVENUE GROUP

100 - 200 M


SOLUTION TYPE

Pricing Software

About Stiho.nl

Stiho, part of DSG (The Stiho Group), has been a leading B2B wholesaler of building materials since 1926, boasting 23 branches across the Netherlands. Specializing in hard and soft wood, finished building materials, hardware, tools, and more, Stiho offers tailored advice and services for residential complexes, offices, and individual homes.



we aim to grow together

"Centralizing our pricing across 23 wholesale locations has not only improved consistency but also allowed us to make data-driven decisions that boost both profitability and customer satisfaction."

Pricing Challenges

These were the main pricing challenges team Stiho faced:

  • Lack of Competitor Data
    We had no visibility into competitor activity for each brick-and-mortar location, lacking a clear understanding of our market position due to insufficient competitor data. To identify optimal price points, we needed better insights into how we compared to our competitors.


  • 23 Store Locations, each with their wwn Pricing Process for customer groups
    Managing pricing across 23 store locations, each with its own pricing logic for different customer groups, posed a significant challenge. The decentralized pricing structure made it difficult to ensure consistency, especially when catering to varied customer segments. This inconsistency impacted our ability to build trust with customers, as each location had its own market position and pricing approach.

  • No Data-Driven approach to Pricing and Decision Making
    We needed to better understand our price position in the market to find our optimal price points. Without a data-driven approach to pricing, our decisions were based on historical patterns and assumptions rather than real-time insights. This lack of actionable data resulted in suboptimal pricing strategies and missed chances for improvement.

  • Not having a pricing strategy and the right tools prevented optimization and led to price inconsistencies
    Because we sell in several different store locations and various customer segments, each of our store locations also had their own pricing process, which made pricing consistency a challenge, Price discrepancies would be a hindrance to building trust with our customer base.

We are now able to deliver

The right price
At the right time
To the right customer

Why Stiho.nl Partnered with SYMSON?

SYMSON had the capabilities and experience to handle the complexities of pricing across different variables such as:

Centralised Pricing

We realised that we needed to centralise and standardise their pricing so that we could have that global control over their price lists and use their own discount and pricing rules. SYMSON as a tool is capable of providing that kind of support.

Competitor Pricing Capability

By gathering and monitoring competitor data using SYMSON price scraping and competitor pricing functions, we were able to get an accurate understanding of our price position in the market.

23

stores

100%

Price Automation and Optimisation

Our pricing software has transformed how we approach pricing decisions. By centralizing pricing logic and using competitor data, we’ve gained a clearer market position and improved price consistency, which has enhanced both profitability and customer trust.

Gijs Pelt
Stiho

Results of our Pricing Journey

SYMSON was able to help Stiho.nl with key pricing process improvements. We started by organising and collecting all the data from all the store locations to have a better assessment of our situation with SYMSON’s help.

  1. Optimized Price List Management for Maximized Profitability
    Our pricing solution enables optimized price management by accounting for different price sensitivities and market dynamics across brands and product groups. This allows us to tailor pricing strategies to maximize revenue and profitability.

  1. Streamlined and Automated Pricing Processes for Efficiency
    By automating the pricing process, we eliminate the need for manual updates and inefficient excel management. Our solution seamlessly integrates with ERP systems, reducing errors, improving efficiency across countries and customer segments, and enabling faster responses to market changes, ultimately driving optimized pricing strategies.

  1. Enhanced Market Understanding with Competitor Pricing Insights
    We gained a clearer view of our market position using SYMSON's competitor pricing capabilities.

  1. Optimized Customer Segmentation for Targeted Pricing
    Our pricing software enabled us to identify high-volume and frequent buyers, allowing for tailored discounts that improved customer loyalty.

  1. Centralized Pricing Logic for Consistency and Clarity
    The pricing software allowed us to establish a centralised pricing approach with clear logic, ensuring consistency across all locations.

  1. Holistic Decision-Making for Improved Pricing Accuracy
    Centralized decision-making at the corporate level, supported by the pricing software, led to more accurate pricing, better communication, and fewer discrepancies across stores.

  1. Strategic Market Positioning Through Competitor Analysis
    Our pricing software empowered us to strategically position our prices in the market by leveraging competitor pricing data.

  1. Improved Customer Trust Through Transparent Pricing
    Centralized pricing enhanced communication and reduced discrepancies, building greater trust and perceived fairness in the eyes of our clients.

Stiho.nl Today

Stiho.nl has visibility and transparency across their sales channels and regions and able to use insights and analyse this data. They now have a learning loop, which means they are constantly improving through deeper understanding of customer behaviour, data transparency and changing markets conditions. They enhanced brand recognition and value in the electronics market.

Do you want a free demo to try how SYMSON can help your business with margin improvement or pricing management? Do you want to learn more? Schedule a call with a consultant and book a 20 minute brainstorm session!

With our pricing software, we’ve been able to streamline pricing across all locations, ensuring consistency and improving customer trust. By leveraging competitor insights and segmenting our customers effectively, we’ve optimized our pricing strategies and strengthened our market position.

Gijs Pelt

Management Team, Stiho

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