Baars & Bloemhoff is an overall supplier of decorative panels and construction panels for interior builders in The Netherlands with a revenue of $14.8 Million. They serve both B2B and B2C segments. With 4 offices and a large distribution centre, Baars & Bloemhoff is part of the Stiho Group BV.
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"SYMSON’s powerful price algorithms and automation tools have transformed our pricing strategy, enabling us to respond dynamically to market changes while optimizing for margin and revenue growth."
- Too many Customer-Specific Price Lists: A barrier to Optimized Pricing
We deal with various kinds of individual clients as well as large projects which pose a challenge to standardised pricing. Each of these customer groups has a different pricing and discount structure and we needed to standardise pricing while maintaining our great relationships with our clients.
- Inability to use Data from Similar Customers to optimise Price Lists
We faced challenges in managing distinct pricing and discount structures across different customer groups while maintaining strong client relationships. To optimize our pricing, we needed a more dynamic approach that utilized comparative data from similar customers and sales channels. Without insights into customer behavior, including the success or failure of deals, our pricing strategies for quotes and tenders were often suboptimal, resulting in missed opportunities and inefficiencies.
- Managing Demand Volatility
Problem During COVID-19, Baars & Bloemhoff had an unprecedented increase in demand. Since more people were spending most of their time at home, they were ready to focus on improving their homes. After the pandemic died down, demand normalised over time which led to another significant drop in volume sold.
- Willingness to Pay Per Customer is Unknown, Leading to Missed Margins
Without understanding each customer's willingness to pay, businesses miss opportunities to optimize pricing, resulting in lost margin potential.
- No Data-Driven Approach to Pricing and Decision Making
Without a data-driven approach to pricing, our decisions were based on historical patterns and assumptions rather than real-time insights. This lack of actionable data resulted in suboptimal pricing strategies and missed chances for improvement.
Baars & Bloemhoff has visibility and transparency across their sales channels and regions and able to use insights and analyse this data. They now have a learning loop, which means they are constantly improving through deeper understanding of customer behaviour, data transparency and changing markets conditions. They enhanced brand recognition and value in the electronics market.
SYMSON’s automated pricing solution has revolutionized our approach, allowing us to streamline manual tasks and focus on strategic pricing decisions. The learning cycle continuously optimizes our strategies, ensuring we stay competitive in an ever-changing market.
Samuel Lagerweij
Business Unit Manager
- Smarter Pricing with Sensitivity and Elasticity Insights
Our pricing solution offered insights into price sensitivity and elasticity, enabling us to adjust pricing based on customer behavior. This improved margins and sales by aligning pricing with customer demand.
- Standardizing Customer-Specific Price Lists with Value-Based Pricing
Our pricing solution streamlines the management of customer groups by automating pricing and incorporating value-based elements like delivery times and premium services. This improves pricing accuracy, maintains client relationships, and enhances market competitiveness.
- Optimizing Price Lists with Data Utilization
Using comparative data from similar customers, our pricing solution optimizes quotes and tenders. This data-driven approach captures missed opportunities and improves pricing efficiency across customer groups.
- Managing Demand Volatility with Dynamic Pricing
SYMSON helps manage post-pandemic demand fluctuations by dynamically adjusting prices in real-time. This minimizes revenue loss and ensures profitability despite changing market conditions.
- Maximizing Revenue Through Value-Based Pricing
Our pricing solution provides insights into customer willingness to pay, allowing us to implement value-based pricing strategies. This captures additional margins and optimizes revenue.
- Driving Data-Driven Pricing Decisions
By transitioning to a data-driven approach, we replace manual pricing with real-time insights, optimizing pricing logic and improving profitability across all customer segments.
Do you want a free demo to try how SYMSON can help your business with margin improvement or pricing management? Do you want to learn more? Schedule a call with a consultant and book a 20 minute brainstorm session!
