T.I.E serves the industrial automation aftermarket as a leading supplier of new and refurbished parts, repairs, and other services for CNC automation, Robotics, Motion Control, and Process Automation. Since 1992, TIE has become one of North America's largest providers of aftermarket support for CNC automation. They deliver machine uptime to the manufacturing industry with the world’s largest inventory of high-quality, refurbished, certified, and tested parts with a repairable exchange.

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we aim to grow together

Together, we set out to optimise pricing strategies and unlock growth through data-driven insights and smarter decision-making.

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T.I.E. Industrial faced several interconnected challenges that affected its ability to compete effectively in the market:

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• Lack of Competitive Pricing Insights and Inconsistent Pricing Strategies
  Without real-time competitor pricing data, the company relied on outdated information, leading to inconsistent pricing strategies. This made it difficult to maintain competitiveness and customer trust across various markets.

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• Limited Market Reach Due to Inadequate Market Data
  Expansion into international markets was limited by a lack of comprehensive market data, especially in regions with unique regulatory environments. This hindered the company’s ability to grow globally.

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• Operational Inefficiencies from Manual Processes
  Time-consuming and error-prone manual processes for data collection and analysis reduced overall operational efficiency, making it harder to optimize pricing and maintain agility.

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• No Data-Driven Approach to Pricing and Decision Making
  Without a data-driven approach to pricing, we relied heavily on historical trends and assumptions, rather than real-time insights. This left us missing valuable opportunities for optimisation and often led to pricing strategies that were not as effective as they could have been.

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• Market Positioning unclear, leading to Pricing Inefficiencies
  We didn't have a clear understanding of our position in the market, especially when it came to how our prices compared with competitors. It was essential to evaluate our pricing against both higher-end and lower-end brands, but without the right data, we couldn’t effectively position ourselves.

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• Inconsistent Pricing resulted in Revenue Loss and poor Standardisation
  Our pricing strategies were inconsistent, especially for parts where market prices fluctuated significantly. Too often, we relied on gut feeling rather than solid, data-driven insights, making it difficult to standardise our approach.

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• Limited Competitive Data Created Barriers to Setting Optimal Prices
  One of our major challenges was setting competitive prices, as we lacked reliable data on competitor pricing. This made it tough to gauge where we stood in the market and set our prices with confidence.

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• Not Able to track Win Rates
  We struggled with tracking our win rates, particularly with smaller customers who were highly sensitive to price. Without this data, we found it difficult to fine-tune our pricing strategies to improve success rates.

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• Regulatory Hurdles slowed down Pricing Adjustments and Market Responsiveness
  In certain countries, different regulations and market practices created additional complexities in our pricing strategies. Adapting to these regulations was often challenging and slowed down our ability to react swiftly to market changes.

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The company invested in SYMSON to overcome the inefficiencies of their previous pricing approach, which was based on historical trends and assumptions instead of real-time data. They lacked clarity in their market positioning, had inconsistent pricing strategies, and faced difficulties in tracking competitor pricing and win rates. SYMSON offered a solution to automate processes, provide data-driven insights, and optimise their pricing strategies, leading to better revenue management and competitiveness.

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T.I.E. Industrial's adoption of Symson pricing software represents a pivotal step in its ongoing effort to innovate and improve its service offerings in the industrial automation aftermarket. This strategic investment in technology not only solves immediate operational challenges but also sets the stage for sustained growth and success in a rapidly evolving industry.

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• ‍Enhance Data-Driven Decision Making
  Improved access to real-time market and competitor data enabled more informed and dynamic pricing decisions that aligned closely with market conditions.

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• ‍Standardize and Optimize Pricing Processes
  Symson provided a framework for consistent pricing strategies across all product lines, ensuring the company maintained a competitive position in diverse markets.

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• ‍Expand Market Intelligence for Global Growth
  Integrated tools for market analysis facilitated entry into new international markets, with the flexibility to adapt pricing strategies to diverse regulatory environments.

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• ‍Boost Operational Efficiency by Automating Data Workflows
  By automating data collection and analysis, Symson significantly reduced manual efforts and errors, leading to more efficient operations and freeing up time for strategic initiatives.

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• ‍Increased Data Visibility Gives Us Better Pricing Control
  Our pricing software provides far greater visibility, helping us make more strategic decisions based on real-time data. We can now track key metrics and dynamically adjust prices to reflect current market conditions.

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• ‍Competitive Pricing Allows Us to Better Position in the Market
  With access to comprehensive market data, we now set competitive prices with confidence. This has improved our positioning against competitors, making us more attractive to customers and maximizing profitability.

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• ‍Winning More Customers with Well-Tailored Pricing
  We can now attract and win more customers, especially the price-sensitive ones. By offering competitively positioned prices that meet market demand, we've increased customer acquisition and reached key segments.

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• ‍Smarter Pricing Adjustments Have Led to Higher Revenues
  With improved pricing strategies and better win rates, we’ve seen significant revenue growth. The ability to adjust prices accurately in real-time has helped us optimize our revenue generation and profitability.

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• Preventing Pricing Errors Has Kept Us Competitive
  Our pricing software helps us spot pricing issues before they affect our market position. By correcting misaligned prices early, we’ve maintained a competitive edge and prevented losses due to inaccurate pricing.

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